Carsforsale.com Ranks #1 in Automotive Lead Conversion, Delivering Nearly 3x the Close Rate of Competitors at a Fraction of the Cost

Converting dealership leads at 7.0% — nearly 3x the rate of CarGurus and more than 2x Autotrader — Carsforsale.com combines industry-leading performance with packages starting at just $99 per month.

SIOUX FALLS, S.D., Nov. 4, 2026 /PRNewswire/ -- A new AutoRaptor study analyzing more than 900,000 dealership leads across 316 independent dealerships ranked Carsforsale.com #1 among 12 automotive lead providers for close rates. With a 7.0% lead-to-sale conversion rate, Carsforsale.com significantly outperformed all other major automotive marketplaces, more than doubling the close rate of every major competitor evaluated.

Published October 23, 2026, the study tracked leads generated between August 2025 and July 2026, measuring which converted into a vehicle purchase within 90 days. Carsforsale.com significantly outperformed the study average of 4.5%, demonstrating a clear advantage in turning dealership leads into actual sales. Read the full AutoRaptor study.

The results reinforce a compelling advantage for dealerships: exceptional performance doesn't have to come with a premium price tag. With service starting at just $99 per month, Carsforsale.com provides access to powerful marketplace exposure that maximizes the return on every marketing dollar invested.

"Dealerships shouldn't have to choose between performance and affordability. We're proud to deliver the kind of performance that helps dealers sell more while keeping their marketing costs in check. That's a combination every dealership should take a serious look at," said Sean Coffman, CEO at Carsforsale.com.

Beyond its marketplace, Carsforsale.com provides an integrated suite of dealer websites, software and tools designed to simplify operations, strengthen online presence and help independent dealerships compete more effectively.

"We're excited to see these results reinforce the value we deliver every day. Our commitment goes beyond bringing buyers to the door. We're dedicated to supporting every aspect of a dealership's business through innovative software solutions, proven operational results and practical resources, including live, U.S.-based support. It's truly an unmatched combination dealers can count on," said Kristen Stengel, COO at Carsforsale.com.

About the Study

Source: AutoRaptor, AutoRaptor Study of 900,000 Dealership Leads Ranks the Best Automotive Lead Providers by Real Close Rates, October 23, 2026. The study analyzed more than 900,000 leads across 316 independent dealerships between August 2025 and July 2026, measuring vehicle purchases within 90 days of lead generation. Data and methodology are available at AutoRaptor.

About Carsforsale.com

Carsforsale.com empowers more than 22,000 dealerships with high-performing automotive marketplace exposure, premium dealer websites and innovative dealership software. Combining powerful technology, practical solutions and live, U.S.-based support, Carsforsale.com delivers high-converting leads, streamlines daily operations and helps dealerships maximize their online presence. With service starting at just $99 per month and no long-term contracts, dealers get the performance, flexibility and value they need to compete and grow.

For more information, visit dealers.carsforsale.com.

SOURCE Carsforsale.com