Carvel Selects Brandmovers as Digital Agency in 2012
Brandmovers to Provide Digital Strategy, Integrative Consumer Promotion to Ice Cream Franchise Carvel
ATLANTA, Dec. 6, 2011 /PRNewswire/ -- Ice cream franchise Carvel has chosen Brandmovers as their digital agency of record in 2012.
(Photo: http://photos.prnewswire.com/prnh/20111206/CL18120 )
Carvel, known for its soft serve and novelty ice cream products, hired Brandmovers to develop its digital strategy and planning for the coming year. Beyond online and mobile media buys, Brandmovers will be providing social media management services and launching an innovative integrated consumer promotion.
"We are excited to be focusing on such a fun and iconic brand as Carvel. The strategy and plan being put into place for them next year will take Carvel into aspects of Social, Digital and Mobile that they have not played in before," says Alberto Pages, VP of Global Business Development at Brandmovers.
Of the exciting things to come of the Brandmovers partnership in 2012, Lori Peterson, VP of Marketing at Carvel says: "We couldn't be more pleased to partner once again with Brandmovers, an agency known for delivering results. Carvel has lots of exciting things in store for its 78th year in business, and we look forward to working with Brandmovers to continue our focus of bringing smiles to our Guests' faces by serving the most delicious handmade ice cream on the market today."
SOURCE Brandmovers
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