Carvel to Award V.I.P. Diamond Cards to 50 Lucky Fans!

ATLANTA, Sept. 8 /PRNewswire/ -- 2, 4, 6, 8, who do you appreciate? As Carvel prepares for its annual Customer Appreciation Day celebration, America's oldest retail ice cream franchise is asking Guests to honor the special people in their lives by nominating them for Carvel V.I.P. status. Whether it's a community volunteer, service member, teacher, or simply a friend or family member, we want to hear about the special people who are making a difference in the lives of others!

From now until September 30th, participants may submit essays, videos or photographs through www.carvel.com explaining why they appreciate their nominee and think they deserve recognition.  In October, 25 grand prize winners and their 25 nominees will be awarded Carvel Diamond Cards, entitling them to $76.00 in Carvel purchases in honor of Carvel's 76th year in business.  In addition, cardholders will be known as Carvel V.I.P.s, eligible for special privileges at participating shoppes nationwide.

Carvel will also thank fans for their support during this year's Customer Appreciation Day on September 23rd.  Stop by participating shoppes nationwide anytime that day for a free scoop* of our new Swiss Miss Hot Chocolate Ice Cream!  

For more information about Customer Appreciation Day, as well as contest rules and regulations, please visit: www.carvel.com.  

* Free Scoop is 3 oz. size.  Not valid with any other offer. Available only at participating retail carvel shoppes. Offer good only on 9/23/2010.

About Carvel Ice Cream

The United States' first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Atlanta-based Carvel currently operates over 500 franchised and food service locations, and is a part of FOCUS Brands, Inc. the franchisor of Carvel® Ice Cream, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill® and Seattle's Best Coffee® on military bases and in certain international markets.

SOURCE Carvel Ice Cream