CarWoo! Announces General Availability of Dealertrack's Digital Retailing Tools on CarWoo! MarketPlace

CarWoo! Users Can Now Calculate Payments and Apply For Financing With Dealertrack's PaymentDriver and FinanceDriver

Feb 08, 2013, 06:00 ET from CarWoo!

BURLINGAME, Calif. and ORLANDO, Fla., Feb. 8, 2013 /PRNewswire/ -- CarWoo! today announced that integration of Dealertrack's PaymentDriver and FinanceDriver tools into their online marketplace is complete.  These tools are now generally available for dealers signed up for CarWoo!'s Dealer Plus program and who are Dealertrack partners.  Consumers using CarWoo! can see monthly payments in addition to the total purchase price.  They can also qualify for financing on a specific vehicle.

"After an extensive period of successful testing, we are pleased to make Dealertrack's PaymentDriver and FinanceDriver available to all of our qualifying Dealer Plus dealers," said Tommy McClung, CarWoo!'s CEO. "By continuing to extend CarWoo!'s online marketplace with more tools and services for deep funnel buyers, we enhance the ability of the dealership to conclude online transactions more efficiently and profitably."   

Using a built-in payment calculator, PaymentDriver uses the consumer's self-declared credit score and trade-in value, along with dealer configured current rates, residuals and terms to deliver the range of payments they can expect.  With FinanceDriver, the customer can be fully qualified based on a credit application that is filled out online.

"We are delighted that our FinanceDriver and PaymentDriver tools are now generally available to qualified dealers in the CarWoo! MarketPlace," said Amit Maheshwari, General Manager, Digital Retailing Solutions, Dealertrack. "Our digital retailing solutions and tools help streamline the online buying process for consumers while integrating closely with dealers' in-store practices. Increasing the availability of these solutions through the CarWoo! MarketPlace is great for dealers and consumers alike."

CarWoo!'s Dealer Plus program, which is a prerequisite for the integration of Dealertrack's PaymentDriver and FinanceDriver tools, offers dealers the following benefits:

  • Unlimited access to CarWoo! Buyers
  • Buyers ready to purchase now
  • The end to "secret shopping"
  • Identification and removal of unethical salesmanship
  • Online distinction and improved SEO
  • Comprehensive training to achieve online excellence

About CarWoo!:
CarWoo! is dedicated to providing the best online marketplace for automotive buyers and sellers. In the CarWoo! MarketPlace, consumers can select the type of car they are interested in, find and communicate anonymously with local dealers from CarWoo!'s more than 10,000 dealers, receive upfront prices, compare offers, and ultimately make a confident, hassle free purchase decision. Dealers and their staff receive pre-qualified consumers (over 70% of which will not complete traditional lead forms) and never before available competitive intelligence and insight into the behavior of the online buyer. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is funded by Blumberg Capital, Comcast Ventures, Ace, InterWest Partners, and others.

CarWoo! is exhibiting at the 2013 NADA Convention and Expo in Orlando, Feb. 8 – 11 in Booth 3253.  CarWoo! is also a sponsor at the Digital Marketing Strategies Conference in Orlando Feb. 5 – 7.

About Dealertrack Technologies (
Dealertrack Technologies' intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry's largest online credit application network, connecting more than 19,000 dealers with more than 1,200 lenders, Dealertrack Technologies delivers the industry's most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), InventorySales and F&IInteractive and Registration and Titling solutions. For more information visit