CarWoo! Announces the Honda Fit as Winner of First "Fan Favorite Award"

Honda Fit Seen As Most Popular Gen Y Vehicle For Under $20,000 In CarWoo! MarketPlace

Jul 13, 2011, 15:00 ET from CarWoo!

BURLINGAME, Calif., July 13, 2011 /PRNewswire/ -- CarWoo! (, the only true online MarketPlace for car buyers and sellers where buyers remain anonymous, save a ton of time and get a great market price and where dealers get buyers who buy in 72 hours, has the announced its first Fan Favorite Award. CarWoo! Fan Favorites will be announced monthly and are based on a combination of deals started, cars sold and buyer comments.  The July Fan Favorite is the Honda Fit.

"Because the CarWoo! MarketPlace is fully online and helps reduce the uncomfortable car salesman interactions, it is the destination of choice for the burgeoning Gen Y buyers, and our buyer demographics prove that," says Tommy McClung, CEO of CarWoo!.  "The Honda Fit, and as a brand, Honda generally, is proving to be very popular with our buyers."

"It is interesting that this vehicle was not noted in other recent articles about popular Gen Y vehicles, but the reason is clear.  When pushed offline and into the world of physical, face-to-face negotiation, the Gen Y buyers revert to avenues that reduce the face-to-face negotiation requirements.  In the unlimited CarWoo! MarketPlace, where they can get the car they really want, without the troubling aspects of the transaction, they choose differently.  They choose the Honda Fit."

CarWoo! recently passed 100,000 fans on Facebook.  In celebration of this, and in honor of the inaugural Fan Favorite Award, CarWoo! has just launched a sweepstakes on Facebook and will give away a Honda Fit when it reaches 200,000 fans.

About CarWoo!

CarWoo!, the only online marketplace for car buyers and sellers, was founded in 2008 by serial entrepreneurs, Tommy McClung, Erik Landerholm and Michael Young. It is the only online marketplace where buyers remain anonymous and dealers are ensured buyers who purchase within two weeks 80% of the time. With early funding by Y Combinator, CarWoo! is based in Burlingame, CA and is now funded by Blumberg Capital, Comcast Interactive Capital and Interwest Partners. Find us on Facebook at and on Twitter at