Casa Azul Spirits Obtains Favorable Judgment In Trademark Dispute From Mexican Appeals Court

Ruling recognizes the brand's distinguishing elements and identity

LOS ANGELES, Nov. 4, 2026 /PRNewswire/ -- Casa Azul Spirits, creator of award-winning, USDA-certified organic tequila, today announced a favorable judgment from Mexico's Eleventh Collegiate Administrative Court of the First Circuit in its trademark dispute, supporting the company's continued business operations in Mexico. The trademark dispute was initiated by Casa Tradición, S.A. de C.V, the owner of the Clase Azul Brand.

In its judgment, the Court found that "azul," Spanish for "blue," is commonly used in the tequila category and cannot be exclusively claimed by any one brand. The Court also found that the Casa Azul trademark's distinguishing elements are sufficient to establish its distinct identity in the marketplace.

The Court granted constitutional protection to Casa Azul Spirits, LLC and directed the Specialized Intellectual Property Chamber (SEPI) to issue a new decision consistent with the Court's findings. The ruling establishes a clear framework for the next stage of the proceedings and strengthens Casa Azul's legal position in Mexico.

"This ruling is an important milestone for Casa Azul and our commitment to protecting the brand our team has worked hard to build," said Lance Collins, Founder of Casa Azul. "We're pleased with the Court's decision and its recognition of Casa Azul's distinct identity. We look forward to continuing to grow our brand and serve our consumers."

The favorable judgment follows multiple legal proceedings, including an initial unfavorable decision in June 2025 that was overturned on appeal in December 2025. Casa Azul will continue to monitor implementation of the judgment and remains committed to protecting its trademark rights in Mexico.

Built on a foundation of quality, transparency and thoughtful production, Casa Azul's USDA-certified organic tequila is crafted from 100% Blue Weber agave. To learn more, visit www.casaazulspirits.com.

About Casa Azul®
Created by serial entrepreneur Lance Collins who has consistently delivered high-quality, award-winning products in the beverage industry, Casa Azul Orgánico is bringing that ethos to spirits and disrupting the Tequila market. Produced by Casa Azul Spirits, the brand is an award-winning line of USDA-certified organic tequilas crafted from just three ingredients: organic blue agave, water, and yeast. Made from 100% Blue Weber agave grown on a single estate, the portfolio includes Blanco, Reposado, and Añejo expressions that highlight the vibrant character of agave and a smooth, refined finish. To learn more, visit casaazulspirits.com.

SOURCE Casa Azul Orgánico