Casio And Sleep Number® Team Up On Elevated Retail Experience For Consumers Looking For Better Sleep
Finding the perfect mattress for the best sleep is key for consumers
Mar 27, 2018, 09:00 ET
DOVER, N.J., March 27, 2018 /PRNewswire/ -- Sleep is something every person needs, but nobody has enough time for. The time people have to rest their eyes is so precious, which is why Casio America, Inc., the leading innovator of LampFree® projectors, and Sleep Number® have teamed up to create an elevated shopping experience for consumers to ensure they find the perfect mattress for the best night's sleep.
The mattress shopping experience starts at a Sleep Number retailer, where they get an exclusive IndividualFit™ 3D Imaging Demonstration so they can try out a bed, while watching a digital map that displays their bodies' pressure points. They get this large-screen visual via Casio's LampFree projection technology. Sleep Number customers fall asleep faster, experience more deep sleep with fewer disturbances and experience greater relief from back pain than those with traditional mattresses.
"Our relationship with Sleep Number is mutually beneficial, as both brands aim to provide high-quality products that have been developed through technology and innovation," said Joe Gillio, Senior Director Strategic Planning and Marketing of Casio's Business Projector Division. "Our LampFree projectors are both eco-friendly and durable, giving Sleep Number 20,000 hours of run time in their stores without having to change a lamp and offering an uninterrupted in-store shopping experience."
Giving customers an elevated, personalized and interactive shopping experience has helped Sleep Number continue to give millions of Americans a better night's sleep. Casio's LampFree Projectors have been utilized by Sleep Number since 2013, when screen company and design consultant Spyeglass of Minneapolis suggested that the group switch to LampFree projectors from Casio, rated for 20,000 hours of maintenance-free service. Switching to Casio gave Sleep Number a high-quality, consistent projector that can run 12 hours a day, seven days a week.
Casio's line of LampFree projectors provide eco-friendly data projection by combining a laser and LED light source to create a high-brightness, mercury-free tool that uses half the amount of power per unit than other lamp-based projectors. Additionally, Casio's LampFree projectors extended operating life eliminates the process of having to replace costly lamps. The projectors reach maximum brightness in as fast as five seconds from the time the power is switched on and can immediately power off with just a touch of the button and then be used again right away, without the need for a cool-down period. All of this makes Casio's projectors a safer and more affordable choice for organizations that are looking to not only go green, but save money at the same time.
For additional information on Casio's full portfolio of LampFree projectors, visit www.CasioLampFree.com.
About Casio LampFree® Projectors
Casio's portfolio of LampFree® projectors combines a laser, a fluorescent element and an LED light to deliver a mercury-free hybrid light source that lasts up to 20,000 hours while sustaining a high brightness and keeping maintenance costs to a minimum. Casio has a full assortment of LampFree® solutions available for home, business, education and commercial applications – Core, Advanced, Slim, Pro and Short Throw. For additional information on Casio's projector series and LampFree® technology, please visit www.CasioLampFree.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit casio.com/home.
SOURCE Casio America, Inc.