Casper Launches Van Winkle's, An Online Publication Dedicated To The World Of Sleep
The Company Announces Elizabeth Spiers as Editorial Director and Jeff Koyen as Editor-in-Chief of the Independent Editorial Venture
Jun 09, 2015, 09:00 ET
NEW YORK, June 9, 2015 /PRNewswire/ -- Casper (casper.com), the company reimagining the sleep experience, announces its newest venture, Van Winkle's (vanwinkles.com). Published by Casper, Van Winkle's is an autonomous editorial site dedicated to all aspects of sleep. Van Winkle's features original reporting on how sleep impacts culture and lifestyle, and will re-think slumber and wakefulness.
The veteran team of journalists — under the direction of Editorial Director Elizabeth Spiers and Editor-in-Chief Jeff Koyen — will explore everything from investigative features on sleep disorders to first-person accounts of emerging therapies. Van Winkle's will serve as a much-needed addition to the cultural phenomenon around wellness and lifestyle. While there are numerous publications covering fitness, shelter, and wellness, no single publication owns the conversation around sleep.
"Casper's mission is to empower sleep across fronts," says Casper CEO and co-founder Philip Krim. "Up until now, sleep has lacked true editorial authority. By publishing Van Winkle's, we seek to expand the boundaries and increase the importance of sleep."
"We look forward to making Van Winkle's the destination site for all things sleep," says Editorial Director of Van Winkle's, Elizabeth Spiers. "Deeply reported long-form stories, commentary, and provocative features will change the way people think about their non-waking lives and encourage them to explore new possibilities for nocturnal adventures."
"Sleep may account for one-third of our time, but it affects us around the clock," says Editor-in-Chief of Van Winkle's, Jeff Koyen. "It may be the most important influence on our daily lives."
Van Winkle's' founding team is comprised of experienced journalists, all with diverse backgrounds in science, lifestyle, pop culture, and investigative reporting. The site will publish several stories throughout each day. Ongoing coverage includes investigative reports, columns, advice, explainers, opinion pieces, lists, slideshows, and relevant product reviews.
Elizabeth Spiers brings more than a decade of experience in media, serving as the Founding Editor of Gawker, Editor-in-Chief at Mediabistro, Founder and Publisher at Breaking Media, and the Editor-in-Chief and Editorial Director at the New York Observer. As the Editorial Director of Van Winkle's, Spiers will oversee editorial development and vision.
Editor-in-Chief Jeff Koyen brings a wealth of expertise as a journalist, investigative reporter and editor, most recently through his senior editorships at Travel + Leisure, Forbes Traveler and New York Press.
The Van Winkle's staff includes Matt Berical, Theresa Fisher, and Jeremy Grossman. Van Winkle's will also feature stories from a talented group of freelancers, including investigative journalists Peter S. Green and Alexander Zaitchik, travel writer and television personality Julia Dimon, and travel writer David Farley.
Casper (casper.com) is an award-winning sleep startup that launched with an outrageously comfortable mattress sold directly to consumers — eliminating commission driven, inflated prices. The critically acclaimed sleep surface was developed in-house by a team of product engineers with experience from IDEO, has a sleek design, and is delivered right to your door in a small, "how did they do that?" sized box. casper.com | @casper
About Van Winkle's
Van Winkle's (vanwinkles.com) is an independent editorial venture, staffed by an award-winning team of journalists, and published by sleep startup Casper. Van Winkle's' original features and stories explore all aspects of sleep, from science to pop culture. vanwinkles.com | @vanwinklesmedia
VP of Communications, Casper
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