Cassandra Morales Thurswell Named to 2025 CNBC Changemakers: Women Transforming Business List

LOS ANGELES, Feb. 25, 2025 /PRNewswire/ -- Pioneering Global Beauty Brand, Kitsch, announces Founder and CEO, Cassandra Morales Thurswell has been named a 2025 CNBC Changemaker, which recognizes trailblazing women who are seizing the moment and creating change today. This coveted list spotlights those who have defied the odds and reached a level of success that is not only exceptional but introduces novel approaches to old business problems and identifies new market opportunities. Cassandra is a rare mix of visionary and doer, who leads her company and the industry with intuition, hard work, passion and purpose.

Cassandra founded Kitsch at the age of 25 and bootstrapped it without any outside investment or revolving credit lines into a global beauty powerhouse offering a comprehensive suite of products for every moment of the day from shower to sleep. Kitsch elevated hair care beyond routine into a 360° holistic and healthy lifestyle. Cassandra's advocacy for sustainable alternatives, new standards for product integrity and commitment to responsible entrepreneurship marked her a leader at the forefront of shaping a sustainable future for the beauty industry.

By reimagining everything from ingredients to packaging from manufacturing to delivery, Kitsch cuts carbon emissions across its lifecycle, taking on sustainability rather than burdening its customers. With subtle behavior changes from bottles to bars, curling irons to heatless curlers, cotton to satin pillowcases, tap to filtered shower water, Kitsch positions itself and its customers at the forefront of healthy, eco-friendly and quality solutions.

"I am honored to be recognized as a CNBC Changemaker alongside such a talented and diverse group of women who are making an impact through their wildly diverse innovations," said Cassandra. "Kitsch was built on listening to customers and creating healthy, sustainable, elevated and accessible haircare solutions for everyone's every day. This recognition reinforces our commitment to moving the industry forward with this positive embracing spirit."

The 2025 CNBC Changemakers are an esteemed group of women who are pushing boundaries, leading in new ways, creating stronger and healthier communities and finding solutions to some of the world's biggest challenges. These changemakers have broken new ground and charted a path for future leaders.

ABOUT KITSCH
Founded by Cassandra Morales Thurswell at the age of 25, Kitsch is a global beauty powerhouse built on intuition, positivity and pure hard work. The brand supports its growing 5M community with easy, elevated and healthy hair care solutions that are totally reliable, truly special, and made as sustainably as possible. Beginning in 2010 with a business plan no longer than a paragraph, Kitsch now offers a comprehensive suite of beauty favorites for every moment of the day. Today, she continues to bring sustainability, attainability and accessibility to the haircare space in over 27,000 stores worldwide including Ulta, Target, Nordstrom, CVS, Whole Foods, Selfridges, Sephora Asia, Mecca and more. Celebrated for its leadership and innovation, Kitsch has earned numerous industry awards and appeared in top media outlets. Kitsch is a splurge and a steal, eye-catching and accessible, conscientiously connecting with its 5M+ community as its revolutionary ally, future-proofing beauty with vision. For more information visit mykitsch.com

Media Contact:
Anne Breza
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[email protected]

SOURCE Kitsch