NEW YORK, June 8, 2017 /PRNewswire/ -- On the heels of its inaugural "Culture Vultures" digital cover, CASSIUS (http://www.cassiuslife.com) -- the latest brand from iONE Digital (formerly Interactive One) and the definitive digital destination for urban millennials – has announced its June 2017 cover: "The First Supper."
"The First Supper," a graphic illustration featuring 30 of the most talked about, controversial figures in pop culture and American history, is divided into four covers featuring distinct groups of 'Unapologetics'—cultural disruptors—as they are known in the CASSIUS world. The series features critical essays penned by CASSIUS top editors and on video, extended conversation about the covers' ultimate message and the sheer power of its many subjects.
The June cover is in keeping with CASSIUS' mission to cut through today's headlines with stories and critical commentary that are relevant to millennials and directly address the global impact of Black culture. Each month, CASSIUS will create original covers underscoring their unique point of view on themes such as power, identity and race. Video content will accompany each cover.
"This month, we wanted to nod to 'The Unapologetics' of then and now," says CASSIUS creator Kierna Mayo, SVP, Content and Brands at iONE Digital. "We determined that people throughout time who change the world and never apologize for it, fall into fascinating sub-categories worthy of exploration. Deciding which 'disciples' should have a seat at the 'First Supper' table was hotly debated in our office. The truth is, the world is filled with 'Unapologetics'—fearless individuals who push us to think differently—and for everyone depicted, there was also the case for someone else. We hope our audience has the same endless discussion we did. Who really moves culture forward?"
At a time when mainstream media is dominated by political theater and extreme narratives, CASSIUS provides readers with a rare lens that positions Black culture as central to the world's key issues.
The June cover art was illustrated by Mark Hammermeister.
Cadillac and The Coca-Cola Company are the proud launch partners of CASSIUS.
For more information, visit cassiuslife.com.
About iONE Digital
iONE Digital (previously known as Interactive One) is the dominant digital media platform for brands to reach urban enthusiasts. A division of Urban One, Inc. (formerly known as Radio One [NASDAQ: UONE and UONEK, urban1.com]), iONE Digital reaches 24MM+ monthly digital consumers across a network of online destinations comprised of two platforms – CASSIUS, inclusive of CassiusLife (Millennial Lifestyle & Culture), GlobalGrind ( Millennial Pop Culture), HelloBeautiful (Women's Lifestyle) and NewsOne (News/Affluent); and BHM DIGITAL, inclusive of Bossip (Pop Culture & Entertainment), Hip-Hop Wired (Hip-Hop News & Music) and Madame Noire (Women's Lifestyle) – as well as other Urban One owned and operated properties and affiliates. iOne Digital was launched in 2008 by Urban One, to complement its existing portfolio of media companies targeting Black Americans. Since then, its news, entertainment, video and lifestyle content has driven its growth. Today, iONE Digital is the largest distributer of urban digital content in the country and through its relationship with other Urban One companies, is the only fully integrated multimedia company that powerfully reaches over 82% of Black Americans. For more information, visit www.ionedigital.com.
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SOURCE iONE Digital