ST. PETERSBURG, Fla., Jan. 24, 2019 /PRNewswire/ -- Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced that it has expanded its global retail network through new long-term partnerships with major retailers in Germany and Japan. In Germany, Catalina will be working with the Edeka Minden, famila and Combi banners over the next four years to deliver personalized media – and millions of dollars in value - to their shoppers. In Japan, Catalina has entered a new multiple-year partnership to help Inageya drive loyalty with its shoppers.
Together, these new partnerships add 200 stores in Germany and nearly 140 stores in Japan to Catalina's global retail network, contributing more than 100 million annual transactions to Catalina's shopper intelligence database, which is already the most extensive in the world.
Tom Corley, Catalina's Global Chief Revenue Officer, said, "We are thrilled to be partnering with these leading retailers in Germany and Japan to help them provide meaningful value to their shoppers. These partnerships, which enhance Catalina's global retail network, are acknowledgment of strategic investments we are making in a powerful suite of retail capabilities that deliver unique digital promotions and media solutions to shoppers wherever they are on the path to purchase."
Catalina's partnerships with retailers encompass more than 44,000 stores globally, reaching 650 million shoppers with personalized digital and in-store marketing solutions that drive trial, loyalty and sales volume for retailers and CPG brands. Catalina's advanced shopper analytics – supported by a team of data scientists – deliver powerful, actionable insights that improve marketing performance and efficiency.
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the richest shopper database in the world, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.
Joele Frank, Wilkinson Brimmer Katcher