Catalina Appoints Ben Sprecher Chief Product Officer

Start-up founder and Google alum to lead creation of next-generation solutions for CPG partners

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Oct 13, 2015, 08:00 ET

ST. PETERSBURG, Fla., Oct. 13, 2015 /PRNewswire/ -- Catalina, the personalized digital media company, today announced the appointment of Ben Sprecher as Executive Vice President and Chief Product Officer. Sprecher, a digital marketing entrepreneur and thought leader, heads Catalina's global product organization, responsible for product innovation and strategy, and management of the product portfolio.

"Our team is focused on quickly delivering new tools and technologies that leverage Catalina's unparalleled purchase-based insights to solve marketing challenges for our CPG brand and retail partners," said Sprecher. "The company is uniquely positioned to create the next generation of insights, attribution, analytics, and programmatic marketing platforms."

Sprecher comes to Catalina from Google, where he worked on product and go-to-market strategy, and developed key digital promotion and mobile payments partnerships as a leader on the Commerce team. Previously, he co-founded and built Incentive Targeting, a targeted marketing and shopper insights software company acquired by Google in 2012. Prior to that, he was a founding employee and led Product Management for HealthEdge Software. Sprecher has also held a variety of product- and client-management roles in the healthcare technology and financial services industries.

"Ben's passion, industry expertise and entrepreneurial approach to product development will help us meet the evolving needs of our partners by enhancing our stable of products and increasing our speed to market," said Catalina CEO Jamie Egasti. "He's a great addition to our leadership team."

Sprecher, who has a bachelor's degree in economics from Haverford College, is an active board member for The Capital Network (TCN), a Boston nonprofit helping early-stage entrepreneurs master the funding process and raise seed capital. He credits TCN with aiding in his startup's early success and enjoys helping others make the same journey.

About Catalina
Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalinamarketing.com or follow us on Twitter @Catalina.

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SOURCE Catalina