ST. PETERSBURG, Fla., Oct. 16, 2017 /PRNewswire/ -- Catalina, the leader in shopper intelligence and personalized digital media, today announced the appointment of Tom Corley as Global Chief Retail Officer and President of U.S. Retail. Corley, who has held top leadership positions at Kraft Foods Group and Acosta, brings deep CPG experience, relationships and understanding of the CPG marketplace – and the evolving needs of retailers and manufacturers. In his new role, Corley will lead Catalina's U.S. retail business and provide additional leadership to Catalina's retail market teams in Europe and Japan.
"We are excited to welcome Tom to our leadership team," said Andy Heyman, CEO of Catalina. "Catalina is focused on expanding our capabilities and value proposition to help retailers efficiently grow and meet the opportunities of a fast-changing marketplace. Tom brings a fresh perspective to those efforts and a deep understanding of how to drive win-win relationships between CPG manufacturers and retailers given his extensive experience working with both parts of our network."
"Catalina is creating exciting new opportunities for retailers to connect with shoppers to build loyalty and engagement," added Todd Morris, Catalina Global Go-to-Market President. "Tom is the right person to drive those innovations forward and build even deeper partnerships with our retailers."
Corley's extensive background in the retail and CPG industry includes nearly three decades in senior leadership positions at Kraft Foods, including Executive Vice President, President of Sales and Foodservice. Before joining Catalina, Corley served as Chief Operating Officer of Acosta, a full-service provider of sales, marketing and retail solutions to CPG companies and retailers.
Catalina's partnerships with retailers encompass more than 53,000 stores globally, reaching more than 528 million shoppers with personalized digital and in-store marketing solutions that drive trial, loyalty and sales volume for retailers and CPG brands. Catalina's advanced shopper analytics driven by a team of 150 data scientists delivers powerful, actionable insights that improve marketing performance and efficiency.
Catalina is investing significantly in innovations that build on its value specifically for retailers and their shoppers. Catalina offers a powerful suite of retail capabilities, including its in-store media hub that delivers unique CPG content and individualized value to shoppers, as well as digital promotion and media solutions that reach and engage shoppers wherever they are in their path to purchase.
"I am excited about the value Catalina delivers to its customers and in the investments it continues to make in advancing its technology to drive shopper intelligence for retailers," said Corley. "Catalina has an unparalleled opportunity to broaden the importance it plays for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week."
Catalina's personalized digital media drives loyalty and measurable sales outcomes for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalina.com or follow us on Twitter @Catalina.