Catalist Announces "Voter Codes" Service with Scarborough

Offering Unique Consumer Insights On Electorate

WASHINGTON, June 27, 2012 /PRNewswire-USNewswire/ -- Catalist is proud to announce Voter Codes, a new service offered as a special license by Scarborough that is supported by Catalist Media Segments. Voter Codes combines the data assets of the acknowledged leaders in both the voter file and syndicated data worlds, to provide unique consumer insights on the voting electorate for Democratic and progressive organizations.

This premium new dataset available from Scarborough is only offered to progressive organizations and their strategists – and uses the renowned Catalist civic database to enhance the targeting capacities of Democratic political campaigns and progressive media consultants and strategists in order to reach key voters.

Working in conjunction with leading progressive pollsters and consultants, Catalist has built a set of industry-leading analytical models that include such voting behaviors as: Voter Registration, Party Identification (Strong Democrat, Leaning Democrat, Non-Partisan, Leaning Republican, Strong Republican), Turnout (Low, Medium, High, Highest), Ideology (Strong Progressive, Weak Progressive, Moderate, Weak Conservative, Strong Conservative), Activist (Progressive, Environmental, Health Care), Gun Ownership, Religious Attendance, and other demographic variables.

For the first time, progressive political marketers will have the ability to analyze consumer behavior patterns through the trusted lens of Catalist's political and civic behavior segments.

Catalist Media Segments allow clients to target advertising buys to specific audiences by combining our voter and civic data with ad inventory and behavior response data from our national media channel partners. With Voter Codes, Catalist Media Segments and data are available now for progressive media buyers across radio, broadcast and cable television – rounding out our ability to identify critical voters through all facets of communications including mail, phones, online, mobile, social, and polling.

"With this Scarborough partnership Catalist continues to innovate and expand the reach of data-driven targeting across multiple channels on multiple platforms," said Laura Quinn, CEO of Catalist. "What further distinguishes Catalist is its unwavering commitment to Democratic and progressive causes," says Gayatri Bhalla, COO of Catalist. "In this incredibly contentious election year, Catalist is further investing in the important innovations and systems to ensure continued success for our clients and partners."

About Catalist
Catalist operates as the data "utility" to support progressive organizations – large and small; local, regional, and national; advocacy, issue, and election focused. We compile, enhance, store and dynamically update person-level data for the entire U.S. adult population and provide the tools and expertise necessary to plan, analyze, and execute data-driven progressive programs.

As a unique national data consortium, Catalist provides an unparalleled combination of dynamically updated data from billions of actual individual civic behaviors collected from widely diverse sources synthesized into easy to use and potent variables for targeting your communications.

Premier Data - Unparalleled Depth, Breadth and Accuracy

Catalist maintains a 270+ million 50 state and DC database of voting age persons that combines the best in class commercial data with the most rigorous and thorough national voter file. Catalist is nationally recognized for the superior quality of its voter database, and has distinguished itself nationally for world-class database matching ability.

Our rich database offers the most comprehensive set of registered and unregistered adults with the most extensive vote history found anywhere. We carry data on more than 180 million registered voters, including their party registration, vote history, as well as other variables from official voter rolls, such as date of birth, registration date, race, and political geography. Unregistered adults are also carefully screened, and Catalist carries over 85 million unregistered adults. We then combine the best commercial, census, and specialty data available, producing over 700 fields of data for modeling and analysis purposes.

Catalist's powerful matching algorithms underpin our ability to rapidly and accurately match data and has gained industry recognition.  Catalist placed second in the 2011 MITRE Multi-Cultural Name Matching Challenge, competing against some of the largest and most respected data companies in the country.

About Scarborough Research
Scarborough ([email protected]) measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities.  The company's core syndicated consumer insight studies in 77 Top‐Tier Markets, its Multi‐Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company. 

SOURCE Catalist