Cathay Pacific Launches #MyChinaExperience Campaign

Together with Passion Passport and Shangri-La Hotels and Resorts, travelers are invited to explore China

Jul 13, 2015, 08:00 ET from Cathay Pacific Airways

SAN FRANCISCO, July 13, 2015 /PRNewswire/ -- Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital and online campaign to inspire and celebrate the diversity of travel in China. Flying to over 22 destinations within China, this is the Hong Kong-based airline's first US campaign centered on travel to mainland China, created following the overwhelming popularity of a photo contest by the same name in November 2014.

Hoping to engage, inspire wanderlust and introduce intrepid travelers to the many wonders of China, Cathay Pacific has teamed up with Passion Passport and Shangri-La Hotels and Resorts to kick off the first phase of the campaign, an Instagram photo/video competition. Travelers are invited to submit their own personal wanderlust-inspiring photos for a chance to win trip of a lifetime to China. The winner will embark on a 10-day adventure in China – visiting up to three cities of their choice – with flights courtesy of Cathay Pacific and hotel accommodations by Shangri-La.

To take part, entrants must post an Instagram photo or video that shows their inspiration to travel to China and include the hashtag #MyChinaExperience between Monday, July 13, 2015 and Friday, July 24, 2015. Posts must include a caption detailing what the entrant found personally memorable or significant about the photo or video, explaining where they were and how the experience inspired them.

Entries will then be reviewed by a panel of judges comprised of three travel experts, including travel journalist Annie Fitzsimmons, contributor to an array of prestigious publications such as National Geographic Traveler; and renowned travel photographers Pei Ketron, and Tyson Wheatley. Judges will select the winner, as well as honorable mentions for the contest. These will be announced on the Passion Passport website as well as Passion Passport's Instagram channel on Sunday, July 26, 2015.

During the 10-day adventure, winners will explore China's diverse offering of destinations to take in a wide array of stunning landscapes and connect with the local people and customs. To document the experience, the winner will be joined by Passion Passport's professional videographer to share the sights and sounds with the Passion Pasport community to aptly accompany the winner's own personal travel story. Travel must occur in September or October 2015.

For more information visit Additional phases of #MyChinaExperience will launch throughout 2015 and beyond.

About Cathay Pacific

Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada: Boston, Chicago, Los Angeles, New York (JFK), Newark Liberty, San Francisco, Vancouver and Toronto; and offers cargo flights to 16 cities across the Americas.

More information, including current fares and availability, may be found by visiting the airline's website at, Facebook page at, Twitter @CathayPacificUS or Instagram @CathayPacific. For North American reservations, dial toll-free: 1-888-233-ASIA.

About Passion Passport

Passion Passport is a startup and online community focused on the transformative power of travel. Through its blog, social media channels and live experiences, Passion Passport creates and curates inspirational travel content centered on understanding why we travel and what can be learned from experiences abroad. 

Started two years ago as a passion project by founder Zach Glassman, who left a career in finance and began what has become an indefinite education through travel, Passion Passport has amassed a sizable, dedicated community.

Passion Passport collaborates with like-minded brands to elevate the conversation about travel, inspire wanderlust, and even help travel dreams come true.

For more information: 
social media: @passionpassport

About Shangri-La Hotels and Resorts

Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or manages more than 90 hotels under the Shangri-La brand with a room inventory of over 38,000. Over four decades the group has established its brand hallmark of 'hospitality from the heart'. The group has a substantial development pipeline with upcoming projects in Mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at

Julie Jarratt
Communications Manager, Americas


SOURCE Cathay Pacific Airways