NEW YORK, Aug. 20, 2015 /PRNewswire/ -- Global public relations leader Porter Novelli (PN) announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Fink will lead the agency's work with major health & wellness brands as a client relationship leader, a title given to those leading one of the agency's top 30 accounts. She will be responsible for managing a cross-office team in addition to delivering high-level strategy and counsel to her clients. Fink joined the agency on August 14 and reports to Karen van Bergen, CEO.
"As we grow our health and wellness practice and expand our work with clients around patient engagement and advocacy, Cathy is the perfect addition to the team," said van Bergen. "Her deep healthcare experience will be an incredible asset for our clients and our team."
Fink joins Porter Novelli from Feinstein Kean Healthcare, where she served as senior vice president and patient engagement lead. She brings cross-sector expertise in healthcare, marketing including both patient and professional education, and leveraging public/private partnerships. In 1996, Fink co-founded The Eden Communications Group, a healthcare agency that pioneered patient education and advocacy. Following her role at Eden, Fink worked as a consultant under the Catherine Fink Consulting banner, with clients including Boehringer Ingelheim, CancerCare and the ReThink Health Initiative.
"I have always admired Porter Novelli and watched with interest as the health & wellness practice has developed into one of the strongest in the industry," said Fink. "I'm extremely excited to join the team and look forward to contributing to the great work under way."
Fink earned a B.A. in Film and American Studies from Wesleyan University.
About Porter Novelli
Porter Novelli is the global public relations agency that pioneered social marketing. We've been motivating people to change deeply ingrained behaviors rooted in cultural and social norms for more than 40 years. Porter Novelli is a different kind of agency—and we recognize, respect and champion companies with the spirit, drive and tenacity to do things differently. We like taking on big challenges, and even bigger challengers, and we seek out clients who feel the same way—clients who have the conviction to tell their own story, and the courage to innovate from who they have been into who they know they can be. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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