Catholic Rebranding, The Meaning Of Life For Boomers, And Millennials Reshaping The Office Take Center Stage In A Forecast For 2014

Marian Salzman, World-Renowned Trendspotter and CEO of Havas PR, Offers a Look at What's Next with 14 Provocative Predictions

Dec 11, 2013, 07:00 ET from Havas PR North America

NEW YORK, Dec. 11, 2013 /PRNewswire/ -- As the short-order trend observer becomes ubiquitous, trend master chef Marian Salzman, an award-winning trendspotter of two decades and CEO of Havas PR, provides her unique insights with a penetrating focus in 14 forecasts for 2014. Pope Francis' master branding, boomers rethinking the meaning of life to an unparalleled degree, the age of millennials being truly upon us—it's all in Salzman's annual trends report. Her methodology, pattern recognition, has been responsible for the launch or popularization of trends ranging from singletons and metrosexuality to hyperlocalization.

"We are calling 2013 the Year of the Everyday Trendspotter—and 2014 looks to be even richer with trend talk," says Salzman, who notes this could be her final annual report. "After years of growing dysfunction in the world, renewal and reinvention will be everywhere—boomers reinventing their lives, millennials remaking the workplace to look and feel like them, the pope rebranding the world's oldest organization. In the next, necessity will be the mother of reinvention."

Here are previews of four more predictions from the report:

  1. #Artisanaleverything There's infinite scope for crafted products—more than ever, people are valuing authenticity over mass-produced blandness.
  2. #Innerspace #TheNewFrontier Scientists are exploring the effects of the body's microbiome—and it's becoming a solid approach to tackling myriad health problems.
  3. #MINT #TheNewBRIC Growth in the BRIC countries is stalling; look to a new power group—Mexico, Indonesia, Nigeria and Turkey—to freshen a stale global economy.
  4. #mPOS #ItsWhatsGlobal. It has been almost two decades since online banking and e-commerce ascended in popularity—now it's mobile payment systems' turn.

For more on Salzman's trends for 2014, visit

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