HARLINGEN, Texas, April 11, 2019 /PRNewswire/ -- This spring, cats will take center stage at the "Crossroads of the World" as The International Cat Association (TICA®), Winn Feline Foundation, and Dr. Elsey's Cat Products come together to promote our love of cats with a massive digital billboard in Times Square. The billboard will run through June 30, 2019 and can be seen here at: http://tinyurl.com/y56cy26h.
One of the world's busiest pedestrian areas, the feline campaign can be seen on a state-of-the-art, high definition screen visible to commuters at one of the busiest transit stations on the planet and pedestrians approaching Times Square.
Since 1979, TICA has been celebrating the welfare of ALL cats -- not just pedigreed felines and is the world's largest genetic registry of pedigreed and domestic cats.
More than 8,000 cat lovers in 104 countries make up TICA. Members gather at cat shows and other social gatherings to celebrate all that is feline and fabulous with like-minded individuals from around the world. The Association's website, www.tica.org, is one of the most comprehensive one-stop shops on the internet for all things feline. Tica.org has something for every cat lover, from extensive breed profiles, cat care, health information, and a calendar of events where the public can meet TICA's 71 breeds.
Winn Feline Foundation has been dedicated to supporting and funding feline only research since 1968 and Cures4Cats Day encourages cat lovers to support their efforts. This is especially crucial as historically, funding for animal research has focused on dogs only. The Foundation has provided more than $6 million in funding to researchers who work toward a better understanding of diseases, treatments, and cures for feline health conditions. This year's Cures4Cats Day will be held October 19, 2019. Visit www.Cures4cats.org for details.
Dr. Elsey's believes enhancing the lives of cats to the degree in which they enrich ours is the ultimate pursuit. They put heart, soul, and science into their products with the belief that it's all about pets, not profit. Dr. Elsey's creates products that solve the complex needs of pet owners – from bringing a fussy feline back to the box to fueling the ancestral dietary needs of our pets.
Coming to New York April 22-May 15, Dr. Elsey's will host the first ever Power of Purrsuasion pop-up event at Meow Parlour in NYC. Adopters will receive an Adoption Starter Kit full of goodies from Dr. Elsey's and partners, and support with their adoption fees. Visit www.drelseys.com for details.
Gold Sponsors TICA, Dr. Elsey's and Winn will be at America's Family Pet Expo – TICA World of Cats, event April 26-28 in Costa Mesa, California. TICA is hosting iAmMoshow the Cat Rapper, a championship cat and household pet show, and feline education. Visit https://www.petexpooc.org for details.
SOURCE International Cat Association