UNFI Supplier Circle of Excellence Award
Birdie & Louie was recognized as a 2025 Supplier Circle of Excellence Award winner by United Natural Foods, Inc. (UNFI), North America's premier food wholesaler, during its annual Holiday and Winter Selling Show at Mohegan Sun in Uncasville, Conn.
UNFI's Supplier Circle of Excellence Awards honor suppliers who demonstrate exceptional performance and partnership—driving category growth, bringing purposeful innovation to market, and delivering value to retailers and communities.
"This year's Supplier Circle of Excellence Award winners represent the best of our industry," said Sandy Douglas, UNFI CEO. "Their leadership, creativity, and commitment to excellence in an increasingly competitive market is defining the future of the consumer-packaged goods and grocery retail industries."
"Being recognized for an award that highlights our core values—delivering functional, premium food at affordable prices, executing in every department, and most importantly, investing in our consumers and communities—is an honor we deeply value," said Matt & Chas Worthy, Co-Founders of Birdie & Louie. "Because that's what the Birdie & Louie community is to us—Family, first and foremost."
Inc. 5000: Growth on Repeat
On August 6th, Birdie & Louie's parent company, Worthy – Family of Brands, was named to the Inc. 5000 list for the third time in five years, placing it among the fastest-growing private companies in America—again.
It's one thing to grow quickly once. It's another to do it consistently and sustainably. This repeat recognition underscores Birdie & Louie's ability to scale without sacrificing its commitment to quality, affordability, and community impact.
E-Commerce Milestone: 10,000 Orders and Counting
In just six months, Birdie & Louie processed more than 10,000 orders on Shopify, earning a milestone trophy from the platform. The achievement signals not just strong first-time customer interest, but a loyal fan base that's coming back for more—and telling their friends.
And the growth isn't limited to Shopify. Birdie & Louie's sales on Chewy.com and Amazon are accelerating just as fast, proving that wherever pet parents shop, Birdie & Louie is showing up—and standing out.
About Birdie & Louie
Founded in 2021 by Worthy – Family of Brands, Birdie & Louie crafts meals designed for picky eaters with real, high-quality ingredients like tuna, chicken, papaya, and pineapple to support digestion, coat health, and overall wellness—all at competitive prices.
The brand's "With Love, Birdie & Louie" donation campaign will deliver over 2.1 million meals to shelters and rescues across the country in 2025, furthering its mission to make premium pet food accessible while giving back to the communities it serves.
Learn more: BirdieandLouie.com.
Media Contact:
Chas Worthy
Co-Founder & VP, Birdie & Louie
[email protected]
334-303-0072
SOURCE Birdie & Louie
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