CAULIPOWER® Launches 'CAULIPOWER® & CHILL' Celebrity Pizza Party Social Series
STARTING FRIDAY, MAY 1 WITH ANDI DORFMAN
Apr 28, 2020, 15:33 ET
LOS ANGELES, April 28, 2020 /PRNewswire/ -- Better-for-you frozen food company CAULIPOWER®, makers of America's #1 natural pizza, #1 cauliflower crust pizza and #1 gluten-free pizza, today announced the launch of a new interactive Instagram Live content series 'CAULIPOWER & CHILL.'
"CAULIPOWER makes America's favorite comfort foods healthier and tastier, which is definitely a win-win as we're all forced to spend more time on the sofa," said Gail Becker, Founder and CEO. "This is our way of giving people a little something to smile about during these tough times…and, as a frozen food company, what better title could we give it than 'CAULIPOWER & CHILL'?"
The weekly,15-minute pizza-making series premieres Friday, May 1 at 8 PM ET and will continue each Friday through May 15, which just happens to be National Pizza Party Day. As stay at home orders continue nationwide and people tire of cooking, the series will highlight CAULIPOWER's bestselling frozen pizzas and how they can be customized to make convenient meals that are healthy and tasty. Each episode will feature a celebrity host, who will be making their favorite pizza recipes and engaging with viewers on Instagram Live.
The series will launch with Andi Dorfman on her Instagram account (@andi_dorfman). During the episode, Dorfman will share a coupon for a free CAULIPOWER pizza with viewers who tune in to watch her add her own ingredients to her favorite CAULIPOWER pizza. For future episodes, celebrity guest hosts will share a coupon link on their Instagram accounts one week prior to their episode airing.
CAULIPOWER is proud to make donations to the COVID-related charities of each celebrity host's choice, starting with a donation to aid in Food Bank for New York City's efforts to tackle hunger issues and to support families and individuals.
Dorfman stated she chose Food Bank for NYC because "With schools and businesses closed at this time, so many are struggling to make ends meet and put food on the table. Donating to your local food bank is an important way to make an impact to those most vulnerable in your community, especially during this uncertain time. Every $1 raised can provide 5 meals for New Yorkers in need." Part of the Feeding America nationwide network, Food Bank for NYC is the city's largest hunger-relief organization that has worked to end food poverty in the five boroughs for over 35 years.
"This is just one of a range of initiatives we've initiated to help people in simple, practical ways with the hardships they are facing," continued Becker, including:
- Monthly "Pay Your Bills" campaign sending dozens of winners $500 to cover their expenses plus a year's supply of free CAULIPOWER pizza
- Donating mask making materials to The Masks Now Coalition, a national coalition of volunteers producing handsewn masks for patients, healthcare workers and others working in essential businesses
- Donating 3 months' worth of food to U.S. Vets, the nation's largest nonprofit provider for at-risk and homeless military veterans
- Celebrating the contributions of local Los Angeles front-line grocery workers by throwing pizza parties for employees with the help of our partner PizzaRev
Follow CAULIPOWER's Instagram channel for the latest news on CAULIPOWER & CHILL, including the full schedule of celebrity hosts, and more @CAULIPOWER.
CAULIPOWER® is on a mission to reinvent your favorite foods, one healthy meal hack at a time. CAULIPOWER's first meal hack, cauliflower crust pizza, created a white-hot category in 2017. Today CAULIPOWER is America's favorite cauliflower crust pizza, the #1 better-for-you pizza, #1 gluten-free pizza, and fastest growing frozen pizza brand in the U.S. In addition to cauliflower crust pizzas, the CAULIPOWER family of vegetable-forward meal hacks now includes baked not fried chicken tenders, flavored riced cauliflower, cauliflower tortillas, and sweet potato toast. Founder, CEO, and mother of two sons with Celiac Disease, Gail Becker, set out to innovate the frozen food aisle and left a global executive position to launch the company in 2016. Today it remains her mission to eliminate the need for consumers to choose between taste, convenience, and health. CAULIPOWER is brought to you by Vegolutionary Foods, a company of "never-been-dones," inspired by what people want. Every CAULIPOWER purchase benefits the American Heart Association Teaching Gardens Network, a program installing edible teaching gardens in underserved public schools. Find one of CAULIPOWER's 25,000 retailers and get recipe inspiration at eatCAULIPOWER.com
United Entertainment Group for CAULIPOWER®
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