CBS Outdoor's Outernet and GameStop TV Partner with Arbitron for Monthly Audience Measurement

NEW YORK, July 25, 2012 /PRNewswire/ -- CBS Outernet, a division of CBS Outdoor, announced today that it has signed a multi-year agreement with Arbitron Inc. (NYSE: ARB) to deliver audience estimates for its GameStop TV network. This new service will provide CBS Outernet with monthly audience estimates for the GameStop TV network among viewers aged six and older, and demonstrate the reach and frequency of its network to advertisers. The GameStop TV network is nationally deployed in over 4,300 GameStop locations in the U.S.

"GameStop TV delivers a huge male 12-34 demographic by targeting a real point of passion," said Jesse London, Vice President, CBS Outernet. "This new Arbitron agreement will provide our advertisers with monthly audience data in real time and make our audience metrics more timely and accurate."  

Starting with July, Arbitron will release monthly audience estimates for the GameStop TV network at the conclusion of each month. The methodology used to produce this service will include on-site customer surveys and behavioral observations modeled with up-to-date transaction data provided by GameStop. The estimates will be reported by standard broadcast gender and age demographic groups, and will be Digital Place-Based Advertising Association (DPAA) compliant. The integration of custom surveys with chain wide transaction data provides GameStop with some of the most reliable audience metrics in the digital media marketplace.  

"With a number of digital out-of-home research projects planned in 2012, Arbitron is committed to providing ongoing, standardized metrics to support the growth of the place-based media industry," said Neal Bonner, Director New Service Development, Arbitron Inc. "Advertisers expect quantifiable estimates to have confidence in placing their media buys. With the plethora of media options and platforms to consume this content, it has been increasingly more challenging to reach the American consumer. Capturing exposure to advertising in retail environments with demographically targeted audiences can provide advertisers and media buyers a more direct way of reaching these consumers."

About CBS Outdoor

CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information about this outdoor advertising company, visit www.cbsoutdoor.com.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media – radio, television, cable, and out-of-home; the mobile industry; as well as advertising agencies and advertisers around the world. Arbitron businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Media Contact:
Jeremy Murphy
212-975-4577
[email protected]

SOURCE CBS Outdoor