LOS ANGELES, Calif., Oct. 28 /PRNewswire-Asia/ -- CCG Investor Relations, a leading investor relations and strategic communications firm, today announced that it received honorable mention at the 2010 Platinum PR Awards for the ongoing financial/investor relations campaign the Company has performed in close collaboration with its client Yongye International, Inc. (Nasdaq: YONG) ("Yongye"). The highly coveted PR Platinum Awards are bestowed annually to celebrate outstanding PR achievements and to put a spotlight on best practices in the PR industry.
Yongye International is engaged in the development, manufacture, distribution, and sale of Shengmingsu brand plant and animal nutrient products in China. CCG was retained by Yongye in 2008 to increase investor visibility and re-define Yongye's investment thesis, enabling transition from the OTC Bulletin Board to the NASDAQ Global Select Market. In addition, CCG helped Yongye obtain a broader following among analysts and investors supported by a compelling integrated investor relations campaign designed to increase awareness of Yongye's brand value, integrated marketing strategy, nationwide distribution, local market knowledge, high product quality, competitive pricing and strong financial performance.
"In our experience, we realized it was first necessary for Yongye to upgrade from the OTC to a senior stock market in order to successfully raise its profile in the investment community," said Crocker Coulson, President of CCG Investor Relations. "To accomplish this, we worked in coordination with Yongye's management team to develop a strategic plan required to achieve a NASDAQ listing, beginning with improving the company's corporate governance. As a result, Yongye was upgraded to the NASDAQ Global Select Market in September 2009, resulting in enhanced investor and media visibility."
"We have been impressed with CCG's investor relations expertise and professionalism. CCG helped revise our investment thesis to highlight Yongye's unique branded store model which was supported by a compelling integrated marketing campaign designed to increase awareness of Shengmingsu's advantages," stated Mr. Zishen Wu, Chief Executive Officer of Yongye International. "Their market intelligence and media team worked in concert to introduce Yongye's investment story to several sell-side analysts and institutional investors, broadening our investor base and introducing Yongye to high-profile financial media outlets, resulting in positive coverage and improving the liquidity of our stock."
About Yongye International, Inc.
Yongye International is a Chinese agricultural nutrient company headquartered in Beijing, with its production facilities located in Hohhot, Inner Mongolia, China. Yongye markets two lines of organic nutrient products: a liquid nutrient product which is sprayed on plants and a powder nutrient product which is added to animal feed. Both products are sold under the brand name "Shengmingsu," which means "life essential" in Chinese. The Company's patented and patent pending formulas and proprietary extraction processes allow it to create products that increase crop yields and improve the health of livestock. The Company sells its products primarily to provincial or regional level distributors, who then channel those products to a carefully selected network of independently-owned Yongye branded stores in China. For more information, please visit the Company's website at http://www.yongyeintl.com.
About CCG Investor Relations
CCG is a leading global investor relations and strategic communications consulting firm. In business for more than 30 years, the agency provides a complete range of investor communications, counseling, and IT and data solutions through our global network to over 300 clients across multiple capital markets. CCG has been awarded a number of industry honors for its handling of complex investor relations and crisis communications matters. The agency's corporate headquarters is in Los Angeles with additional offices in New York, Beijing, Shanghai, Hong Kong, Sao Paulo and Tel Aviv. For further information, contact CCG directly, or visit the Company's web site at http://www.ccgirasia.com
SOURCE CCG Investor Relations