CData Embedded Connectivity Business Capitalizes on AI-Driven Market Momentum, Launches CData Embedded Cloud Service

Industry leaders including Google Cloud, Salesforce, and TIBCO embed CData connectors to power their product's connectivity

CHAPEL HILL, N.C., April 14, 2025 /PRNewswire/ -- CData Software, a leading provider of data connectivity solutions, today announced significant momentum in its embedded connectivity business over the past year. With increased demand for software providers to offer connectivity to a growing variety of data sources, CData has seen an influx of interest from software companies of all sizes looking to embed connectivity into their platforms. This momentum is fueled by the increasing need for AI-ready data and the pressure on software providers to deliver immediate, self-service access to the data sources their users care about most.

Building on the success of its Embedded Connectors, CData has introduced CData Embedded Cloud, a cloud-based data connectivity service designed for small- to midsize software companies. With CData Embedded Cloud, software providers can quickly expand their data connectivity offerings without the complexity of developing and maintaining their own connectors.

"Software providers aren't just asking for connectivity—they're being evaluated on it, and this has accelerated demand for our embedded connectivity solutions," said Amit Sharma, Founder and CEO, CData. "As AI moves from experimentation to execution, product teams need immediate, scalable access to data across their users' most critical systems. That's where CData shines. Our continued investment in API-rich, reliable connectivity has fueled strong momentum and positioned us as the go-to embedded solution for modern software companies."

Introducing CData Embedded Cloud: A Cloud-Based Data Connectivity Service 

Through this service, software providers can offer customers immediate, self-service access to 160+ of CData's pre-built connectors, spanning SaaS applications, databases, and cloud data sources—all from within their own platforms. API changes, security updates, credential management, and performance optimizations are managed by CData behind the scenes, offering a seamless experience for software providers and their customers.

"In less than two weeks, with only one developer, we had 160+ CData connectors up and running. CData Embedded Cloud just works," said Sami Hero, CEO of Ellie.ai.

Expansion of the CData Embedded Portfolio

In addition to launching CData Embedded Cloud, CData continues to expand and enhance its 300+ connectors, further solidifying its leadership in data connectivity.

Over the past year, CData has expanded its connector portfolio with several high-impact additions, including Okta and PingOne connectors for identity and access analytics, and a Salesforce Data Cloud connector to support real-time customer data unification. These new drivers, alongside ongoing enhancements to existing connectors—such as expanded API coverage, performance tuning, and deeper functionality—reflect CData's continued investment in delivering the most reliable, scalable connectivity for modern integration demands.

Strategic Growth and Industry Adoption

CData Embedded has achieved strong market penetration, with embedded connectors powering:

• four of the 10 largest BI and analytics companies
• three of the 10 largest data integration and warehousing companies

The company has added a number of new customers across enterprise and growth-stage segments including category leaders such as Google Cloud Platform, VISMA, Infragistics, and Celigo, as well as emerging innovators such as Ellie.ai, Stellar One, and Bluecopa.

Investment in Customer Success

To support its growing customer base, CData has tripled its investment in account management, customer success, and support for the Embedded business. This includes the appointment of a new Field CTO, Rahul Pahuja, who brings over 20 years of experience in management and technology consulting. In his role, Rahul will collaborate with embedded customers to understand their technical needs and develop tailored solutions that align with their architectural goals and roadmaps. Prior to joining CData, Rahul was vice president, client engagement at Argano and before that, director, global MuleSoft business at Slalom.

With continued investment and innovation, CData remains at the forefront of the data connectivity space, empowering software providers to deliver seamless data access. The company's momentum is reinforced by the $350 million strategic investment from Warburg Pincus and its positioning in the 2024 Gartner Magic Quadrant for Data Integration.

For more information about CData Embedded, visit www.cdata.com.

About CData Software

CData Software is a leading provider of data access and connectivity solutions. Our self-service data products and connectivity solutions provide universal access to live data from hundreds of popular on-premises and cloud applications. Millions of users worldwide rely on CData to enable advanced analytics, boost cloud adoption, and create a more connected business. Consumable by any user, accessible within any application, and built for all enterprises, CData is redefining data-driven business. Learn more at www.cdata.com or reach a representative via email at [email protected].

SOURCE CData Software