Cécred Exclusively Launches in Ulta Beauty With First-Ever Salon Takeover, Custom In-Store Merchandising and More

The partnership signifies the biggest prestige hair launch in the retailer's history, officially launching today in 1,400+ stores nationwide 

LOS ANGELES, April 7, 2025 /PRNewswire/ -- On April 6th, Cécred, the brand delivering transformational hair care for all, officially kicked off its partnership with Ulta Beauty, the nation's largest beauty retailer. The 35-time award-winning hair care brand founded by Beyoncé Knowles-Carter is now available to 1,400+ Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in the specialty retailer's history. 

Cécred's award-winning Foundation Collection will join Ulta Beauty's respected brand portfolio as a transformative solution for visibly healthier hair over time for all hair types and textures. New and existing guests will be able to shop the entire Foundation Collection, including the bestselling Hydrating Shampoo and Conditioner, the innovative Fermented Rice & Rose Protein Ritual, and Cécred's latest breakthrough and 3x sold-out viral sensation, Restoring Hair & Edge Drops.

The exclusive retail partnership is highlighted with prominent exposure and branded elements in Ulta Beauty stores and salons across the country. This includes custom merchandising fixtures including an impressive top shelf display on the gondola and a permanent endcap. All locations will have disruptive front-of-store presentation and branded banners in store windows and at checkout, including custom, life-size, shoppable displays of the patent-pending bottles at select locations.

"Expanding into retail just one year after the launch of Cécred is a powerful testament to the efficacy of our products and the deep connection we've built with our community," said Grace Ray, CEO at Cécred. "Our partnership with Ulta Beauty and their salons enables us to bring the Cécred transformation to more consumers of all hair types and textures and experience the benefits directly with a stylist they trust. Ulta Beauty shared our vision for how the brand would come to life in retail in an unprecedented way, and we can't wait for everybody to experience this new chapter with us."

"Launching Cécred exclusively at Ulta Beauty is an exciting milestone for both of us and a reflection of our commitment to partner with brands that work for everyone," said Kecia Steelman, CEO of Ulta Beauty. "From our inclusive brand assortment and best-in-class services to the passionate associates delivering unmatched experiences on our sales floor and in our salon chairs, we offer the perfect landscape to introduce this brand in a unique and engaging way. We are honored to co-create a vision that will delight our guests and drive success for both of our businesses. We're beyond thrilled to welcome this beloved brand to Ulta Beauty stores and salons, allowing beauty lovers everywhere to discover their Cécred routine."

Additionally, the retailer will launch a first-of-its-kind salon integration at all 1,400+ The Salon at Ulta Beauty locations, that will showcase the product's transformative results to all salon guests, including backbar product, a permanent menu of Cécred salon services, ongoing salon events and more. Additionally, Ulta Beauty's 7,000 stylists will be trained on the science and efficacy behind Cécred products, ensuring they can provide both new and existing clients a firsthand experience of the transformative benefits, starting at the shampoo bowl.

The permanent services offered at The Salon at Ulta Beauty include:

• Cécred Scalp Revival creates a foundation for healthy hair with a gentle exfoliation that nourishes your scalp, removes flakes and buildup, and helps keeps your hair hydrated. This service includes a signature Cécred circulation scalp massage. It can be paired with any Cécred treatment and any finished style.
• Cécred Protein Bounceback Treatment features Cécred's Fermented Rice & Rose Protein Ritual to help strengthen hair and make it 3x more resistant to breakage. The Cécred Moisturizing Deep Conditioner ensures a perfect protein-moisture balance, deeply nourishing hair while supporting every day wear and tear.
• Cécred Hydration & Repair Treatment repairs and restores hair weakened by color, heat, chemical services, and extensions. This service includes Cécred Reconstructing Treatment Mask, which reduces damage in just one use, and Cécred Moisturizing Deep Conditioner to deeply nourish and maintain the ideal protein-moisture balance.

Starting May 18, Cécred and Ulta Beauty will also launch a first-of-its-kind brand-dedicated salon event on an ongoing basis, Cécred Sundays, across a select 200 Ulta Beauty salon locations. This will be a weekly Sunday event featuring exclusive Cécred Sunday services to bring relaxing, self-care rituals for all hair types and textures. Guests will also receive a complimentary mini Temple Oud candle with any Cécred service during the event.

"My roots as a professional started when I was a salon owner, so I know firsthand the power of delivering transformative hair care in the chair," said Tina Knowles, Cecred's Vice Chairwoman. "We want to replicate that feeling in the aisle, and Ulta Beauty is the perfect partner to help bring this vision to life. With salons in every door, we're excited to bring  Cécred to more at-home rituals and Ulta Beauty salons across the country. "

Cécred is now available to shop at all Ulta Beauty store locations nationwide and on Ulta.com, with the full assortment ranging from $16 to $56.

About Cécred
Cécred delivers transformational haircare for all, blending patent-pending technology with ancient wisdom to empower your haircare journey. Rooted in global rituals, Cécred celebrates all hair types and textures, and honors the deep connection to hair we share across generations. With science-backed formulas designed to strengthen hair, promote length retention, and boost shine, Cécred is a leader in healthy hair. For more information, visit www.cecred.com.

About Ulta Beauty
At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest specialty U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty. All in One Place^®. Today, Ulta Beauty operates more than 1,400 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit www.ulta.com.

Media Contact
[email protected] 

SOURCE Cécred