SANDUSKY, Ohio, April 17, 2012 /PRNewswire/ -- Cedar Fair Entertainment Company (NYSE: FUN) has announced that the new night-time show at its flagship park, Cedar Point, will be sponsored by Pepsi. Luminosity, Powered by Pepsi will transform the park's Midway into a dance club aglow with flames, lasers and more than one million lights that extend beyond the stage, illuminating rides and buildings.
Luminosity, Powered by Pepsi will take the stage with a grand opening on June 8 and is designed to capture imaginations of all ages. It is the perfect way for families to continue celebrating their time together after an action-packed day. There will be an assortment of more than two dozen dancers, singers, drummers and other performers which will accompany guests on an adventure sure to stimulate their senses. The show culminates in an explosion of fireworks and pyrotechnics that will light up the sky.
"We are thrilled to partner with Pepsi and introduce our guests to a great evening of entertainment," said Bob Wagner, Cedar Fair's Vice President, Strategic Alliances. "Pepsi's music and live event expertise will play a critical role in bringing families and friends together for what is sure to be a memorable night."
"Cedar Point has been voted the Best Amusement Park in the World for 14 straight years and we're excited to be a part of taking the nighttime entertainment at this property to a new level," said Stacy Reichert, Senior Vice President, National Sales and Chief Customer Officer, PepsiCo Foodservice. "We look forward to working with Cedar Point to further promote this experience, and provide guests with opportunities to connect with their families and friends while enjoying PepsiCo beverages."
Luminosity, Powered by Pepsi is one of many ways Cedar Point is connecting its guests through thrills. With more than 75 rides and attractions, including 17 roller coasters, award-winning entertainment and resort accommodations, the park attracts more than 3 million visitors each year. Watch a preview of the show at luminosity.cedarpoint.com.
Cedar Point opens for the summer on Saturday, May 12 and will be open daily through Labor Day, Monday, Sept. 3, 2012. For more details and additional information about Cedar Point, please visit the new cedarpoint.com or call the park's general information line at 419-627-2350.
About Cedar Fair
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted the "Best Amusement Park in the World" in a prestigious annual poll conducted by Amusement Today newspaper.
This news release and prior releases are available online at www.cedarfair.com.
Contact: Stacy Frole (419) 627-2227
SOURCE Cedar Fair Entertainment Company