NEW YORK, Nov. 28, 2016 /PRNewswire-USNewswire/ -- World Animal Protection U.S. joins charities around the world by participating in #GivingTuesday, the powerful global giving movement. World Animal Protection is running a matching-gift fundraising challenge from November 28, 6 AM EST – November 29, 11:59 PM EST during which all donations made, up to a total of $25,000, will be matched by a group of generous donors. To give to World Animal Protection's #GivingTuesday fundraising drive, visit: www.worldanimalprotection.us.org/givingtuesday2016
#GivingTuesday was launched in 2012 as a day for people and communities to give back following Black Friday and Cyber Monday. In 2015, nonprofits raised more than $117 million online on #GivingTuesday to help make the world a better place in countless ways, with people also participating in #GivingTuesday activities in 71 countries around the globe last year. 2016 is World Animal Protection's third year participating in #GivingTuesday.
World Animal Protection works globally to protect animals in communities, in disasters, in farming, and in the wild. This #GivingTuesday, the organization is raising awareness of the suffering of bears farmed in Asia for their bile. Thousands of bears in Asia are kept in captivity in cages so their bile can be extracted for use in traditional medicine; the cruel methods used to extract bile inflict severe pain on bears, and their suffering is intense. It's also unnecessary – modern doctors agree that the use of bear bile is unjustified. Synthetic and herbal alternatives are more effective and readily available. World Animal Protection is determined to bring an end to the bear bile industry, to protect bears unable to defend themselves.
"#GivingTuesday is such a powerful movement for people to make an impact for the causes that matter to them," says Priscilla Ma, U.S. Executive Director of World Animal Protection. "At World Animal Protection, we urge people to remember the animals this #GivingTuesday. Together, we can make huge strides to change animals' lives for the better and protect animals, like bears farmed for their bile, who suffer terribly -- and needlessly."
To give to World Animal Protection's #GivingTuesday fundraising drive, for which all donations up to a total of $25,000 will be matched on November 28-29, please visit: www.worldanimalprotection.us.org/givingtuesday2016
About World Animal Protection
World Animal Protection, formerly known as the World Society for the Protection of Animals (WSPA), is active in more than 50 countries. From our offices around the world, we work with businesses, governments, local partners and animal welfare organizations. We help people to find practical ways to prevent animal suffering worldwide. We collaborate with national governments, and we have formal relationships with international bodies including the Food and Agriculture Organization of the United Nations, the United Nations Environment Programme, the Council of Europe and the World Organisation for Animal Health (OIE). We seek national and international policy change to improve the lives of millions of animals, because animal protection is a fundamental part of a sustainable future.
#GivingTuesday is a movement, built by people around the world, to celebrate giving of all kinds. It is celebrated on the Tuesday after Thanksgiving (in the U.S.), Black Friday and Cyber Monday; this year it falls on November 29, 2016. This movement is the result of the collective power of a unique blend of partners—nonprofits large and small; businesses and corporations; schools and universities; civic campaigns in cities, states and regions; and families and individuals—to inspire people to take collaborative action to improve their local communities and contribute in countless ways to the causes they believe in. Everyone has something to give.
SOURCE World Animal Protection