Celebrate the Holidays with Red Velvet Cake Ice Cream, Baskin-Robbins' December Flavor of the Month

Dec 01, 2010, 10:01 ET from Baskin-Robbins

CANTON, Mass., Dec. 1, 2010 /PRNewswire/ -- Just in time for the holidays, Baskin-Robbins, the world's largest chain of ice cream specialty shops, is offering decadent and festive Red Velvet Cake ice cream as its December Flavor of the Month. Featuring a mild, chocolate cake flavor with a sumptuous ribbon of cream cheese frosting, Red Velvet Cake ice cream is an ideal treat during the winter season and the perfect complement to any holiday menu.

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"Indulging in rich and comforting desserts is part of the fun of the holidays," said Brian O'Mara, Baskin Robbins Vice President of Marketing. "Our Red Velvet Cake ice cream, with its delicious chocolate and cream cheese flavors and cheerful red and white coloring, adds a little holiday spirit to any celebration."

In Baskin-Robbins stores nationwide during the month of December, Red Velvet Cake ice cream is available by the scoop – in a cup or cone – or as a Baskin Robbins classic sundae. For at-home entertaining, events or as a host or hostess gift, Baskin-Robbins is also offering a Red Velvet Ice Cream Cake that features a frosted-whipped topping and red velvet cake crumbles. In addition, entertainers who want to create their own special holiday dessert with Red Velvet Cake ice cream can purchase the flavor in hand-packed pints, quarts and half-gallons.*

"Red velvet cake is an American classic that continues to grow in popularity among adults and children alike, especially during the holidays," adds O'Mara. "The smooth flavor of our Red Velvet Cake ice cream will certainly delight dessert lovers as they celebrate the season with family and friends."

*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops.  Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries.  Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats.  Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.  For further information, visit www.baskinrobbins.com.

SOURCE Baskin-Robbins