Celebrate You With the Fall 'Readers' Issue' of VIVmag

NEW YORK, Sept. 8 /PRNewswire/ -- What better time to celebrate the inherent beauty, power and grace of the modern woman than the most colorful and beautiful time of year? Launched today, the September/October 2010 issue of VIVmag, the original all-digital women's luxury magazine, features the inspirational stories of real readers who have overcome some of life's most difficult challenges to emerge as empowered and confident role models for their peers. In honor of Breast Cancer Awareness month in October, the latest issue also features engaging coverage of breast cancer issues from a mind, body and spiritual perspective.

"In this issue, we are celebrating the spirit and tenacity of VIVmag readers to demonstrate that no matter what your challenge, you're not alone," said Anne M. Russell, editor in chief, VIVmag. "From the inspiring stories of breast-cancer survivors to stress-busting exercise tips from our readers, we're covering virtually every facet of life to help guide women in achieving a more holistic, balanced and rewarding life."

Brimming with VIVmag's exclusive interactive digital content, the September/October 2010 issue entices readers with a fully animated cover featuring Fiona McCuaig, one of the few female crew members onboard the Bob Barker featured on Animal Planet's Emmy-nominated reality show Whale Wars. A profile on McCuaig showcases her lifelong commitment to protecting endangered species around the world.

Featuring complete breast-cancer awareness coverage, the September/October issue includes:

• a decision-making guide to help newly diagnosed women navigate important treatment and reconstruction options in an informed manner, rather than rush to judgment in the heat of the moment;
• new ways to support breast-cancer awareness through entertainment choices, including movie clips of some of the latest options;
• an excerpt from When My World Was Very Small, a memoir by author Ruth Rakoff recounting her anxiety over her breast-cancer journey and where she turned for answers;
• nutritional choices to beat breast cancer based on new research that demonstrates how making simple lifestyle changes can help prevent the disease.

In the Style Section, readers get an inside look at world-class entertaining expert and VIVmag home style columnist Colin Cowie's perspective on his work, life and some of his favorite people and events. In other celebrity news, the issue also runs down Hollywood stars' must-click websites, including online picks for shopping, entertainment and more.

With nearly 400,000 readers, VIVmag is one of the largest-subscription, all-digital women's lifestyle magazines and the only one available on multiple digital platforms, including iPad, iPhone and desktop computers. Powered by Zinio's multimedia, universal reading platform, VIVmag delivers the most interactive, rich media features and advertising content in the industry to engage readers and enhance retention.

To preview the upcoming September/October 2010 Readers' Issue of VIVmag, visit www.vivmag.com.

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 500,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Zinio

Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the Zinio UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

SOURCE VIVmag