Celebrity Dermatologist Dr. Sheila Farhang Launches DOSE (OF) DERM, Introducing Clinical Color Cosmetics™, a New Category in Beauty

The first dermatologist-developed skin longevity makeup brand debuts with its All-in-One Clinical Foundation, high-performance makeup powered by clinical-grade skincare

TUCSON, Ariz., Oct. 20, 2026 /PRNewswire/ -- Board-certified dermatologist Dr. Sheila Farhang today announced the launch of DOSE (OF) DERM, the first dermatologist-developed skin longevity makeup brand. The brand introduces a new category in beauty, Clinical Color Cosmetics™, which pairs true, high-performance color with clinical skincare. Its hero product, the All-in-One Clinical Foundation, is a six-in-one multifunctional formula that protects, corrects, conceals, brightens, hydrates, and smooths, with buildable coverage and all-mineral Broad Spectrum SPF 45.

Dr. Farhang created DOSE (OF) DERM after more than a decade of treating patients who wanted both coverage and skincare benefits from their makeup. Tinted sunscreens and skin tints were too sheer to wear with confidence, while traditional foundations felt heavy and occlusive and did little for skin health. Her own experience with postpartum melasma made the mission personal: create products for busy women who want fewer steps and ingredients chosen to help treat visible skin concerns over time.

"After more than a decade of caring for patients, I kept hearing the same thing: they wanted makeup that covered imperfections while actually doing something good for their skin," said Dr. Farhang. I created DOSE (OF) DERM to fill that gap with Clinical Color Cosmetics™: real makeup with the coverage, color and wear we want, formulated with the clinical ingredients I choose for my own skin and recommend to my patients" said Dr. Farhang.

A Skin Longevity Philosophy in Every Formula

Skin longevity means caring for the skin's moisture barrier, resilience and quality over time while improving how it looks today. Every DOSE (OF) DERM formula contains the proprietary TriBiome Longevity Complex™, which combines plant-derived exosomes, biomimetic peptides and microbiome-supporting postbiotics.

The All-in-One Clinical Foundation

The All-in-One Clinical Foundation is a six-in-one formula that protects, corrects, conceals, brightens, hydrates and smooths. It gives buildable, long-lasting coverage with a lightweight, silky feel and a soft-focus finish that blurs the look of pores, fine lines and uneven texture. It also includes all-mineral Broad Spectrum SPF 45.

Key ingredients include:

• Mineral SPF 45 (25% zinc oxide): Broad Spectrum UVA/UVB protection, when used as directed, to help defend against sun damage that contributes to visible skin aging.
• Peptides (Myristoyl Nonapeptide-3): A "retinol-like" biomimetic peptide that helps soften the look of fine lines and supports firmer, smoother-looking skin.
• Plant-derived exosomes (cultured calendula and licorice extracts): Antioxidant and soothing support for a calmer, brighter-looking complexion.
• Microbiome support (Lactobacillus Ferment): A postbiotic that supports the skin's microbial environment and moisture barrier.
• Stable vitamin C (Magnesium Ascorbyl Phosphate): Antioxidant support against environmental stress that helps brighten dullness.
• Hyaluronic acid (Sodium Hyaluronate): Hydrates and visibly plumps to smooth the look of fine lines.
• Advanced brightening (Phenylethyl Resorcinol): Works with vitamin C to help improve the look of dark spots and uneven tone.

The All-in-One Clinical Foundation launches October 20, 2026 at $68 in six shades, with more shades in development.

Coming Soon: Lip and Cheek Color

Two more products open for waitlist on October 20:

• Clinical Color Glossy Peptide Lip Stain ($28): Glossy, buildable color in a hydrating, non-drying formula that helps support the lip barrier and improve the look of fine lines with continued use. Two shades at launch.
• Multi-Use Dual Stick ($42): A skincare-first, dual-ended stick with a buildable blush on one end and a blendable contour on the other. The creamy, long-wearing formula works on the face, eyes and lips. Two shades at launch.

Both products contain TriBiome Longevity Complex™, and more shades are in development.

DOSE (OF) DERM is available at www.doseofderm.com. Follow the brand at @doseofdermbeauty.

About Dr. Sheila Farhang

Dr. Sheila Farhang is a board-certified celebrity dermatologist and the founder of Avant Dermatology & Aesthetics in Tucson and Beverly Hills. She is fellowship-trained in both Cosmetic Surgery and Reconstructive Mohs Micrographic Surgery. She specializes in longevity dermatology and is known for a holistic approach to skin health and regenerative aesthetics. A sought-after beauty and wellness expert across editorial, broadcast and podcast media, Dr. Farhang is the newest doctor on Dr. Pimple Popper and hosts Dear Media's Derm Approved podcast.

About DOSE (OF) DERM

DOSE (OF) DERM is the first dermatologist-developed skin longevity makeup brand created by Dr. Sheila Farhang. Its Clinical Color Cosmetics™ combine high-performance color with clinical-grade skincare, so every application helps skin look better today and healthier over time. Learn more at doseofderm.com.

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SOURCE Dose of Derm