Celebrity Stylist Cher Coulter Featured in New Fashion Video Series That Helps Women Love Their Assets

WICHITA, Kan., Jan. 27, 2011 /PRNewswire/ -- Fashion Stylist Cher Coulter, recently named "Stylist of the Year" at the 2010 Hollywood Style Awards, is well known for creating innovative and head-turning looks for some of today's hottest stars including Kate Bosworth, Sienna Miller, Orlando Bloom, and Teresa Palmer.  Coulter is now stepping in front of the camera, hosting a video series called "Love Your Assets," sharing tips that help women dress to accentuate the part of their body they love the most.  The videos are presented by INVISTA, the manufacturer and marketer of LYCRA® fiber, and feature body shaping solutions from ASSETS by Sara Blakely, a shapewear brand from the founder of SPANX®.

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In each of the three videos – which focus separately on legs, midsection and derriere – Coulter highlights real-life solutions and wearable outfits, explaining her inspirations, tricks to draw the eye, tips on pattern and texture, and how to play with proportion.  At the end of each video, Coulter provides her top styling tips that women should take with them on their next shopping trip to put what they've learned into practice.

"Every woman should have a part of their body they love, and I want women to approach their wardrobe and how they dress themselves with a sense of joy and excitement," said Coulter. "With some simple and realistic styling advice that I use to dress my clients for red carpets and magazine covers, I show that it's easy to dress your best, helping women love their favorite asset just a little bit more."

The videos also explain a range of body shapers, taking some of the mystery out of shapewear by showing women how to wear it, and what types of outfits benefit the most from having a shaper underneath.  ASSETS by Sara Blakely products including pantyhose, underwear, high-waisted body shapers, and tights are used to demonstrate how to create a contoured foundation that maximizes the figure and embraces curves.

"I'm always amazed at how slipping into a shaper can transform an outfit, and it was my goal to incorporate shapewear in a practical and inspirational way," said Coulter.  "Shapewear from ASSETS by Sara Blakely gives women boosts of confidence, helping them look sexy and feel fabulous."

The fit and freedom of movement in the shapewear comes from LYCRA® fiber, which provides tremendous shaping and comfort capabilities.  Additional benefits of LYCRA® fiber include non-binding elastic waistbands, zoned compression areas, and legband-free designs to keep women looking their best in even the most figure-hugging outfit.

The videos will be housed on the official SPANX, Inc. YouTube Channel, located at: www.youtube.com/Spanxinc.

About INVISTA

INVISTA is one of the world's largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of some of the most recognized global brands and trademarks in their respective industries including: COOLMAX®, CORDURA®, LYCRA®, POLARGUARD®, SOLARMAX®, SUPPLEX®, TACTEL®, and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.

About SPANX®

Ten years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara reinvented shapewear with innovative designs and smart features and won the hearts of fashion-loving women, from Oprah Winfrey to Gwyneth Paltrow. In 2006 Sara brought her shapewear know-how to more women with the national launch of ASSETS®, a new collection of shapewear and legwear designed to help women achieve their own red carpet look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour®, a lingerie-inspired collection known as the dessert of shapewear™. Today, after many years of demand, SPANX® brings their industry expertise to the pool and the beach with swimwear and to men with a redefined cotton compression undershirt.

SOURCE INVISTA