Cellairis Announces Exclusive Partnership With Bananabeat

ALPHARETTA, Ga., Jan. 11, 2012 /PRNewswire/ -- Cellairis, the nation's largest cellular phone accessories company, today announced an exclusive partnership with Bananabeat. The launch of this exclusive new collection, Cellairis by Bananabeat, will coincide with Cellairis' participation in CES (Consumer Electronics Show) in Las Vegas. Bananabeat, owned by producer and artist, Cisco Adler, is rooted in Southern California culture and lifestyle, combining the efficiencies of a major record label with the intimacy of a boutique artist collective and lifestyle brand.

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"Through our collaboration with Cellairis we are able to bring our designs and inspirations to our fans in an alternative way," said Cisco Adler, Owner/Brand Director at Bananabeat. "Leveraging Cellairis' expertise in accessories protection, we will now be able to offer our community something both functional and fresh."

Bananabeat originally emerged as the record label for Shwayze covering their first three releases, including the latest, Shwayze & Cisco's "Island in the Sun." Over the years, Bananabeat has emerged as more than just a record label, with Adler producing and writing for a wide range of artists like Kate Voegele, G. Love, and Mike Posner to brand alliances with companies such as Oakley Eyewear, New Era, Neivz, Seattle-based retailer and lifestyle brand Winner's Circle, and now Cellairis.

"We couldn't be happier about the decision to partner with Bananabeat," said Joe Ciardullo, CMO of Cellairis. "Their innovation in the music industry combined with their current apparel success is a perfect match for Cellairis' growing focus in fashion and entertainment."

This exclusive new collection includes an array of original designs featuring the Bananabeat branding and logo, as well as new print technology to prevent color bleeding and paint chipping. Cellairis by Bananabeat will retail at $19.99 and will be available for purchase nationwide at local Cellairis stores, as well as online at www.cellairis.com and www.bananabeat.com starting in early February. For more information on Cellairis by Bananabeat, please visit www.cellairis.com.

Cellairis is committed to creating quality products that are socially meaningful and work to enhance the lifeline of your devices. With Cellairis, come to expect more. For more information on Cellairis, please visit www.cellairis.com.

SOURCE Cellairis