Cellairis Announces Exclusive Partnership With Fashion Vloggers Elle & Blair Fowler
Social Media Darlings and Leading Cellular Accessories Company Create a Stylish Line of Cell Phone Cases
ALPHARETTA, Ga., April 13, 2011 /PRNewswire/ -- Cellairis, the nation's fastest growing cellular phone accessories company, is proud to announce an exclusive partnership with Elle and Blair Fowler, two of the most widely recognized fashion and beauty video bloggers (vloggers) on YouTube. With an average of ten million video views per month, Elle and Blair have become the voice of fashion and beauty for millions of young women around the world. Tapping into their trend-setting style and design aesthetic, Cellairis has created a limited-edition cell phone case accessories collection, perfect for any fashionista.
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"We are thrilled to partner with Cellairis to design this unique cell phone accessories line," said Elle and Blair Fowler." Cell phones aren't just a way to communicate with our friends anymore; they allow us to constantly stay connected with our viewers and stay on top of our business. Because of this, we always have our phones in our hands instead of our purses, so we started dressing our cases to match our outfits. When we were approached by Cellairis, it seemed like such a natural fit because it will allow young women everywhere to express their own personal style – much like we do!"
Elle and Blair, widely known for their makeup tutorials, fashion hauls and book reviews on YouTube, have become the center of a vibrant social media community. With over 230 million combined views, fans log on daily to catch up on the girls' how-to's, beauty buys, style suggestions and more. The Fowlers have become important influencers with the ability to drive brand visibility through their multiple social media platforms.
"The decision to partner with Elle and Blair was a no-brainer. The girls are very stylish, are tapped into the latest trends and consider their cell phones an important accessory much like a purse or a new pair of shoes," said Joe Ciardullo, CMO of Cellairis. "We know that their designs will appeal to a fashion-savvy crowd who knows how to accessorize."
The newly developed Elle and Blair Collection for Cellairis offers an array of styles using materials such as Swarovski crystals, leather, lace and chain designs. Along with their standard available styles, they will also introduce their limited-edition "Back to School" line available for retail August 15, 2011, followed by their "Holiday" collection, available mid-November. Lines will be available for purchase nationwide at local Cellairis stores, as well as online at www.cellairis.com.
For more information on the Elle & Blair Collection for Cellairis, please visit www.cellairis.com
ABOUT CELLAIRIS
Atlanta, Georgia-based Cellairis is fast becoming the Nation's most trusted cellular accessory specialty retailer and a growing provider of accessory-to-service retail support services. At Cellairis, we make fashion and mobile accessories fun.
Our goal is to produce a large selection of smart, sophisticated, fashionably fun accessories to complement your cell phones and smart devices. We strive to provide exceptional, personalized service at one of our convenient, cutting-edge store locations throughout the United States and Canada as well as on-line at www.cellairis.com.
ABOUT ELLE AND BLAIR FOWLER
Elle and Blair Fowler are two sisters who love makeup, fashion, music and style. Over two years ago, they decided to share their learnings and experiences with other like-minded girls by posting makeup tutorials on YouTube. What started as a few videos has now become an international sensation. The ladies are now the center of a vibrant social media community focused on beauty and fashion, and their fan base is now comprised of millions of young women (and men) all over the world. Visit www.elleandblair.com for more information.
SOURCE Cellairis
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