Cellairis Partners With Pop Superstar Cody Simpson To Launch A New Collection Of Celebrity Mobile Accessories, Cellairis By Cody Simpson
The Leading Wireless Accessory Company Boosts Star Power and Social Media Efforts with Australian Singing Sensation
ALPHARETTA, Ga., Jan. 9, 2013 /PRNewswire/ -- Cellairis, the world's largest franchised wireless accessory company, today announces a new celebrity licensed collection, featuring Cody Simpson. The collection, which is slated to launch Spring/Summer 2013, will feature limited edition mobile and tablet cases designed in conjunction with pop sensation, Cody Simpson.
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"We look forward to launching this collection with Cody Simpson," says Taki Skouras, CEO of Cellairis. "Cody is a talented young artist with a loyal fan base and we feel he is the perfect addition to our growing line of celebrity collections. At Cellairis we strive for brand partners that continue to strengthen our relationship with the consumer and offer the quality products they seek. Cody is a social media savvy artist that we are certain will resonate with Cellairis' socially savvy consumer."
Cody Simpson's collection will offer a variety of protective and stylish cases for a range of mobile devices and additional mobile accessories. Designed in conjunction with Cody Simpson, products will feature images of the star, slogans or catchphrases that are exclusive to Cody and various graphics and motifs that inspire Cody and his music.
"I'm so excited to be working with Cellairis on this collection," says Cody Simpson. "My cell phone is the number one way for me to communicate with my fans. I love the direct connection I can make via social media whether I am on the road or at home. I think this collection will be an exciting way to share more of myself with the fans and there will be new opportunities to interact with them one on one."
Cellairis continues to strategically build upon their roster of celebrity partnerships with the addition of the Cody Simpson. In June of 2012 the brand launched Cellairis by Justin Bieber, which introduced a range of mobile accessories to an unparalleled fan base. Cellairis is also set to release the 4th season of Cellairis by Elle & Blair- their collection with popular fashion and beauty bloggers, Elle & Blair Fowler.
Cody Simpson's collection will be available Spring/Summer 2013 in Cellairis retail stores worldwide and at www.cellairis.com.
Please visit Cellairis in South Hall, booth # 31242 at 2013 International CES at the Las Vegas Convention Center on January 8-11, 2013.
For Cody Simpson licensing inquiries, please contact Jasen Wright, Director Consumer Products and Brand Licensing, at [email protected]
About Cellairis Franchise Inc.
Offering a broad range of wireless accessories, Cellairis Franchise, Inc., based in Alpharetta, GA., recognizes the importance of image. Cellairis locations worldwide offer a vast selection of innovative and fashion-forward accessories, as well as specialty services like phone repair, at mall-based kiosks and inline stores throughout North America and Europe. Operating a unique franchise model, Cellairis delivers exceptional, personalized service online and at their convenient cutting-edge store locations. They were recently ranked #87 on Entrepreneur Magazine's "Top 500 Franchise List" and #7 on Atlanta Business Chronicle's "Top Atlanta-based Franchises List". www.cellairis.com
Life Meets Mobile.
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About Cody Simpson
With over 3.9 million Twitter followers, over 3.9 million Facebook likes and more than 152 million YouTube views, 16-year-old pop star Cody Simpson is already a teen phenomenon. Simpson, who recently released his debut album "Paradise," is currently on tour supporting Justin Bieber on Bieber's "Believe Tour" and will kick off his first European tour in February. 2012 proved to be a banner year for Cody, having kicked things off with his own sold out "Welcome To Paradise Tour" and being named "Favorite Aussie Superstar" at the 2012 Nickelodeon Kids' Choice Awards. Simpson was also among the top stars invited to participate in the 134th annual White House Easter Egg Roll, and kept busy leading up to the release of "Paradise," by joining Big Time Rush on the massive "Big Time Summer Tour" and releasing a new interactive film, "Finding Cody," via Warner Music Group's original YouTube channel, "The Warner Sound." For more information on Cody Simpson please visit www.codysimpson.com.
SOURCE Cellairis
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