Celltick Launches Start, a Personalized, Customizable Android Interface for Businesses

SAN FRANCISCO, Oct. 15, 2013 /PRNewswire/ -- Celltick, a global leader in mobile initiated commerce, today announced the launch of Start, a next-generation customizable Android interface. Start enables businesses to get presence and engage their users on the most prized real estate on the mobile device – the start screen. With Start, Celltick aims to democratize the smartphone market that is being dominated and governed by a few large companies.

Users enjoy fast access to what matters most to them as soon as they wake up their phone. With a single finger swipe, Start allows users to make calls to favorite contacts, launch tens of apps, explore their social media feeds, access camera and multi-media functionalities, view videos and pictures, and engage with the most relevant global and local content and services.

Start is different for each user. Start incorporates a recommendation engine that is based on big data technologies and uses collaborative filtering for individualizing the initial configuration as well as do ongoing recommendations based on user behavior. Nevertheless, users can customize and personalize everything on Start to make it their own.

With Start, Celltick enables its partners to have a substantial play in the mobile arena and the opportunity to provide value and monetize through the user's lifetime. Carriers can provide a high value interface to their subscribers that increases engagement, creates a rich branded communication medium and provides increased monetization. Media companies may utilize Start to have an easy way to transition their assets from the Web to the mobile, consolidating them on the start screen while improving engagement and monetization. Device manufacturers use Start's unique capabilities to differentiate themselves against their competition while ensuring a long-term relationship with consumers and monetization capabilities beyond the sale of the device.

"The average person interacts with their smartphone about 150 times per day," says Ronen Daniel, CEO of Celltick. "We created Start to help consumers maximize every engagement they have with their device while ensuring that our partners can leverage it for the best of the ecosystem. For us, it was about developing a cool, personalized platform that provides all the relevant information for individuals with a single finger swipe at the start screen. The Start recommendation engine acts as a virtual concierge and is complementary to how you're already using your smartphone."

Celltick has already partnered with more than 15 partners including media companies such as Yahoo!, ESPN, iG Brazil, the industry's leading mobile carriers, and a number of handset manufacturer brands to enable distribution of Start as of today in certain parts of the globe.

The growing Start ecosystem includes hundreds of themes and plug-ins that are readily available to download from Google Play. Start is available today for Android users worldwide.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick's Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 140 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S.

For more information, visit www.celltick.com

Video with caption: "Celltick Launches Start, a Personalized, Customizable Android Interface. See video for a demo." Video available at: http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/FX-MN70469-20131015-3a.mp4

Image with caption: "Celltick Start Logo." Image available at: http://photos.prnewswire.com/prnh/20131015/MM97426-a

Image with caption: "Celltick Start Themes." Image available at: http://photos.prnewswire.com/prnh/20131015/MM97426-b

SOURCE Celltick