NEW YORK, June 15 /PRNewswire/ -- Cellufun, the world's leading mobile social gaming community, announced the launch of the Gulf Rescue game for mobile. Gulf Rescue raises broad consumer awareness on mobile about the devastating environmental impact created by the British Petroleum's spill pumping more than 500,000 gallons of oil daily into the Gulf of Mexico. The game may be found on the mobile web at m.Cellufun.com.
In Gulf Rescue, players search the Gulf of Mexico for oil slicks out on the open water and for animals covered in oil on the beaches. Players can then choose to clean up the oil slicks using one of several tools, or to rescue the oil tainted animals by cleaning them up. As with other Cellufun community-based games, players can invite their friends to join the cleanup efforts via an SMS message.
While the game is free to play, players may opt to purchase special tools to clean up the oil more quickly. Cellufun shall be donating a percentage of all virtual goods revenues generated by the game. The donation shall go to the Greater New Orleans Foundation. This foundation has been designated as the conduit for donations to help on the clean up related to the oil spill.
"Cellufun, with games like Mobile Pets, Farming, and Made-Off, is a socially conscious, green company committed to doing our part to help with the gulf recovery efforts. Over the past few weeks, our members have asked several times for an educational game to spread the word on the recovery effort in a fun, light hearted way. Cellufun created Gulf Rescue to spread a simple message and create a fun donation option to fund the recovery effort," said Neil Edwards, Chief Executive Officer of Cellufun.
New York-based Cellufun is a mobile social gaming community where people meet, shop, and play social games. Cellufun is available on any phone with a data plan, including smart phones, with no download required. People around the world can access the Cellufun platform on any mobile network in more than 10 languages to create personal avatars, play social games, chat, shop and make new friends. Cellufun partners with mobile operators and media companies such as Verizon Wireless, AT&T, T-Mobile, Virgin, MetroPCS, AOL, and Gannett USA Today to deliver branded entertainment and custom-designed mobile marketing solutions. With over 600 million monthly page views, Cellufun offers a unique brand-building opportunity for media, marketers and agencies seeking to broaden their reach to the ever-present "third screen." The company was recently ranked number 7 in North America, ahead of Yahoo Mobile ranked number 8.