Cellular Sales to Offer Cell Phone Protection from eSecuritel, a Brightstar Subsidiary

ATLANTA, Jan. 9, 2012 /PRNewswire/ -- eSecuritel, a Brightstar company, announced today that Cellular Sales will offer its device protection program across 470 locations. 

Cellular Sales, the leading Verizon Wireless premium retailer and among the nation's top 75 fastest growing retailers as ranked this year by Inc. 5000, turned to eSecuritel to generate a new source of revenue, boost customer retention and further differentiate itself in a competitive wireless market. It will brand the cell phone protection and replacement program as TechProtect™.

eSecuritel's proven programs help wireless retailers better compete and distinguish themselves by providing tailored carrier-grade handset protection programs that offer subscribers a superior customer experience. The company also delivers customized programs such as monthly insurance plans, new equipment replacement and over-the-counter or direct mail phone replacement options.

"With eSecuritel's offering, we can deliver the strongest and most complete device protection program designed to best serve our customers," said JT Thome, COO, Cellular Sales.  "Through TechProtect, we guarantee the highest level of convenience and satisfaction by providing our customers with a means of obtaining a new replacement device by simply walking into any store."

Cellular Sales will utilize eSecuritel's web-based Handset Issue Tracking System (HITS™) technology with a direct integration into its Point of Sale (POS) system to streamline the enrollment process and ensure efficient filing and fulfillment of a claim for lost, damaged and stolen devices. HITS manages all aspects of the phone replacement program and provides customers with the choice of getting a replacement phone at the store or shipped directly to a home or office.

"Wireless retailers such as Cellular Sales continue to see the benefits of our device protection program and quickly reap the rewards of delivering it to their subscribers," said David Leach, CEO, eSecuritel.

eSecuritel offers a fully compliant protection program underwritten by one of the largest A-Rated insurers. In addition, eSecuritel is PCI compliant, ensuring credit card data is maintained in a secure environment, and has an A+ rating with the Better Business Bureau.

About eSecuritel

Since 2001, eSecuritel has provided wireless carriers, dealers and resellers with highly profitable cell phone protection and replacement programs that deliver an unparalleled customer experience to program subscribers. eSecuritel provides phone protection for new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction. It also has replacement programs to cover every stage of the handset life cycle, including buyer's remorse, manufacturer's warranty, handset protection programs, out-of-warranty and retention programs. eSecuritel is a Brightstar company. For more information, please visit www.esecuritel.com

About Brightstar Corp.

Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and value-added resellers (VARs), and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit www.brightstarcorp.com.

About Cellular Sales:

Cellular Sales is the nation's largest Verizon premium wireless retailer. Founded in Knoxville, Tenn. in 1993 by University of Tennessee graduates, Dane and Meg Scism, the company currently operates almost 500 locations. For more information about Cellular Sales, visit www.joincellularsales.com or www.cellularsales.com.

Media Contacts:
Michele Merrell, Brightstar
[email protected]
305.921.1484

SOURCE Brightstar Corp.