Cendyn/ONE's CRM, Loyalty, and Data-Driven Marketing Platform Powers AMResorts' Personalized Guest Communications

Cost-Effective Solutions Driving Guest Engagement, Loyalty, and Profitable Revenue Growth

Dec 01, 2015, 17:03 ET from Cendyn/ONE

BOCA RATON, Fla., Dec. 1, 2015 /PRNewswire/ -- AMResorts, an Apple Leisure Group subsidiary and the fastest growing luxury leisure company in North America, turned to Cendyn/ONE™ for an integrated CRM, Loyalty, and Data-Driven Marketing solution that delivers personalized guest engagement and one-to-one marketing  automation. That solution was eInsight®, Cendyn/ONE's award-winning, cloud-based CRM platform, which gave AMResorts an integrated view of their entire guest life cycle across 37 upscale resorts located throughout Costa Rica, Curacao, Dominican Republic, Mexico, U.S. Virgin Islands and Panama in early 2016, while leveraging third-party data, psychographics, and behavioral information to provide extraordinary insight into guest history, value, engagement, and intent. 

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"With Cendyn/ONE we were able to understand our guests like never before," said Erica Doyne, Senior Director of Marketing of AMResorts. "This enhanced business intelligence provided us two critical opportunities—first, the ability to drive personalized and meaningful communications to support guest satisfaction and loyalty; and secondly, a cost-effective solution to drive more revenue."

Using eInsight, Cendyn/ONE seamlessly integrated guest data from all six AMResorts brands (Zoetry, Secrets, Breathless, Dreams, Now, and Sunscape) into one central data warehouse, enabling unlimited guest segmentation and rules-based marketing automation, while delivering personalized marketing content and communications to prospects, reservation-holders, or recent guests. This 360-degree approach allows brands like AMResorts to understand their campaign impact across all digital channels—from what influences prospective guests to what captures intent to what drives bottom-line revenue. All of these efforts are supported by sophisticated reporting and optimization designed to improve outcomes automatically over time.

"Consider all of the data created by guests as they move through the life-cycle," said Tim Sullivan, President of Cendyn/ONE™. "It starts as a guest explores options and websites, all the while interacting with brands multiple times across multiple channels before actually booking. And after that, they have multiple points of contact with the selected brand's various technology systems, including those systems they interact with once onsite. Perhaps they also complete a post-stay survey or engage the brand on social media. At Cendyn/ONE, we view all of these touch points as opportunities for Data Intelligence, insights that lead to action and to measurable impact such as incremental revenue, improved return on advertising spend, or lasting brand loyalty."

Cendyn/ONE also provides AMResorts with the ability to reach new prospects by using the Data Intelligence to build sophisticated look-alike models of AMResorts top-yielding guests, locate highly-qualified prospects based on those models, and then reach them with personalized messages across digital channels to optimize campaign efficiency.

"Our results for AMResorts have been fantastic and playing a role in a partner's success is what we're most proud of," said Charles Deyo, CEO & Founder of Cendyn®, the parent company of Cendyn/ONE.  "Cendyn was founded in order to deliver innovative technology solutions to the travel and hospitality industry. Today, Cendyn/ONE's CRM and Data-Driven Digital Marketing solutions are doing just that and we're committed to remaining at the cutting-edge of technology and delivery of true Data Intelligence for hotels and resorts globally."

About AMResorts:
AMResorts is the fast-growing provider of sales, marketing and brand management services to six individually unique resort brands. The Philadelphia-based company is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury® and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, St. Thomas, Dominican Republic and Costa Rica, AMResorts' nearly 40 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: boutique Zoetry® Wellness & Spa Resorts (www.zoetryresorts.com; 1-888-4-ZOETRY); adults-only Secrets® Resorts & Spas (www.secretsresorts.com; 1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (www.breathlessresorts.com; 1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (www.dreamsresorts.com; 1-866-2-DREAMS); vibrant Now® Resorts & Spas (www.nowresorts.com; 1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (www.sunscaperesorts.com; 1-866-SUNSCAPE).

About Cendyn/ONE:
Cendyn/ONE™ is a leader in integrated Cloud-based CRM and Data-driven Digital Marketing for the hospitality and travel industry. A part of the Cendyn® portfolio, Cendyn/ONE™ provides hotels and resorts with Data Intelligence—a fully-integrated, cloud-based software and services platform that delivers a single view of guest history, value, behavior, desire, intent and engagement in order to drive higher marketing ROI while increasing guest satisfaction and loyalty. Our teams are experts in data integration, analysis and optimization; we seamlessly combine first and third-party data to deliver dynamic, one-to-one marketing and advertising across all digital channels.  For more information, visit Cendyn/ONE™ or call +1.855.795.4832.

About Cendyn:
Over the past 19 years, Cendyn® has developed innovative, cloud-based SaaS platforms for the event industry and leisure hospitality space, represented by its two signature companies: Cendyn/ONE™ and Cendyn Arcaneo®, providing an end-to-end event technology platform which is revolutionizing the way clients plan, execute and measure events worldwide - including corporate entertainment and sponsorship ticket spend.

With office locations in the USA, Canada, the UK and Singapore, the Cendyn® portfolio of companies proudly serves over 30,000 clients in 143 countries and enterprise spend levels in excess of 1 billion USD. For more information on Cendyn and its subsidiaries, including;  Cendyn SPACES®, an innovative co-workplace environment; and the award-winning restaurant concept, M.E.A.T. Eatery & Taproom™,  please visit www.cendyn.com or call +1.800.760.8152.

Dee Surico, Marketing Manager
Phone: 561.419.2147