Centific launches Flow to drive AI-localization at scale

REDMOND, Wash, Feb. 10, 2025 /PRNewswire/ -- Centific, a frontier AI data foundry platform company accelerating businesses' AI adoption, unveiled today, Flow, an AI-powered localization application that helps enterprises scale global content efficiently while maintaining the highest quality. By combining AI-driven workflows with human expertise, Flow delivers up to a 31% reduction in localization costs and accelerates key processes by up to 77%—without compromising precision.

"Global businesses face a growing challenge: localizing content to resonate with diverse audiences in multiple markets while keeping costs in check and ensuring quality," said Venkat Rangapuram, CEO of Centific. "Flow helps companies break through these barriers, making localization faster, smarter, and more scalable than ever before. With AI and human expertise working in tandem, Flow empowers brands to maximize their impact on international audiences."

Flow enables Centific's clients to achieve faster turnaround times, reduce costs, and quickly scale their localization efforts as they meet complex localization needs. Flow provides the flexibility and efficiency to deliver strong results.

Flow offers localization at scale

The language services industry is booming, with a market value of $64.7 billion and a 7% compound annual growth rate, according to Nimdzi. However, many enterprises are struggling with high costs, slow turnaround times and rigid workflows that make localization inefficient. 

Flow is designed to change that. Flow integrates seamlessly into existing content management systems (CMSs) and translation management systems (TMSs), meaning companies can enhance their localization strategy without overhauling their technology stacks. Alternatively, businesses can use Flow as a standalone solution; integration is optional.

Flow stands apart from the competition

With AI-fueled automation, customizable workflows and human-in-the-loop precision, Flow transforms the way businesses approach localization. Flow is set apart from other localization tools by providing:

• Faster time to market. Flow accelerates localization workflows, cutting time by up to 77% for key processes.
• Cost optimization. Enterprises can reduce localization costs by up to 31% without sacrificing quality.
• Integration. Flow works with existing CMS and TMS platforms, helping to ensure a smooth adoption process.
• Scalability. Whether localizing content in five languages or fifty, Flow enables businesses to scale efficiently.

Flow is designed for businesses to adopt AI easily. Flow includes a user-friendly interface for teams with varying levels of technical expertise. Flow also provides self-service onboarding tools for quick project initiation.

"Flow reflects the innovation and leadership that Centific has demonstrated time and again in the localization space," said Nimdzi Founder and Managing Director Tucker Carlson. "As businesses accelerate their localization efforts, they need an application like Flow to scale faster and more cost effectively. Centific's expertise and Flow together are well suited for strategic localization leaders."

Flow is ushering in a new era of localization

Centific developed Flow based on the company's deep localization experience that helps businesses better connect with and remain relevant to the markets they serve.

For example, Centific recently helped a global music streaming platform scale its localization efforts across engagement-critical content like listener polls. By combining AI-powered translation models with reinforcement learning from human feedback (RLHF), Centific tripled the client's translation output while maintaining cultural nuance and reducing costs. 

Centific has been ranked among the top language service providers by Nimdzi and a leader in the Slator Language Service Provider Index.

With Flow, Centific is redefining what's possible in global content delivery. From automating translation quality evaluations to enhancing error categorization and terminology consistency, Flow helps ensure that brands communicate with clarity, cultural relevance, and confidence.

Flow is now available for enterprises looking to transform their localization strategy. For more information, visit centific.com/flow or schedule a demo by emailing solutions@centific.com.

About Centific

Centific lives at the forefront of AI innovation, specializing in platform-driven solutions that transform raw data into fuel for the future of AI. By elevating data quality and accelerating AI deployments, Centific empowers businesses to build smarter, safer, and more scalable AI solutions. The company's commitment to collaboration spans academia, industry, and technology, with a focus on sustainable practices that address real-world needs.

Join Centific in redefining the AI landscape at www.centific.com and follow us on LinkedIn.

SOURCE Centific Global Solutions, Inc.