NEW YORK, Dec. 16, 2016 /PRNewswire/ -- Just in time for the holiday season, one of the nation's largest outlet and retail shopping centers will be welcoming New York-based Century 21 Department Store to Sawgrass Mills, a Simon Center. The retailer's 12th location will celebrate another milestone for the iconic 55-year-old company, by expanding their footprint to their first location in Florida.
"Through our many years in this business we've been a destination for domestic and international travelers who seek designer brands at incredible values, so naturally Sawgrass Mills was a perfect fit for us," states Raymond Gindi, Co-CEO of Century 21 Department Store. "Our proximity to prime tourism areas like Fort Lauderdale, Miami and Palm Beach will create an opportunity for us to engage with a thriving community of locals and leisure travelers alike."
The Sawgrass Mills location will feature a value-minded luxury experience for shoppers who will enjoy an expertly merchandised, curated store with wide aisles, high ceilings and luxurious fitting rooms. The 85,000 square ft. store will feature women's, men's, shoes, accessories, fine jewelry, children's, cosmetics (including an in-store MAC Cosmetics) and home departments.
The Florida location will also feature the C21-On-1 Stylist Program, providing guests the opportunity to book a free one-on-one appointment with a fashion stylist. Additionally, C21 has partnered with LXR&Co. to offer guests an exclusive collection of vintage designer handbags, accessories, jewelry & watches.
For more than 50 years, Century 21 Department Store has operated in the off-price sector, presenting high-end and contemporary designer merchandise in beautifully designed stores that create a luxury shopping experience. In recent years, the company has experienced expanded growth with the opening of three additional stores (Philadelphia, Green Acres and City Point). Additionally, Century 21 Department Store experimented this summer with a pop-up venture in Santa Monica, California in partnership with WithMe, the industry leaders in hi-tech, immersion retail experiences.
In line with their expansion of stores, Century 21 Department Store continues to develop their thriving e-commerce platform and recently launched their first credit card in partnership with Alliance Data's card services business, knowmoresellmore.com. The partnership features the development of a private label credit card and expanded value proposition that puts the customer experience first, deepening engagement through customized rewards and benefits designed to drive brand loyalty. A key driver of the program will be accelerating the rewards earned through the existing multi-tender C21STATUS rewards program, in which customers are rewarded with exclusive benefits.
The store will be located at Sawgrass Mills, 12801 West Sunrise Blvd, Sunrise, FL 33323 and is anticipated to open the afternoon of Friday, December 16, 2016.
Media Contacts:
Heather Feinmel, Century 21 Department Store
Hfeinmel@C21stores.com
o: 212.227.9092 x2431
c: 917.607.3630
Michelle Conron, Cashman & Associates
michelle@cashmanandassociates.com
o: 215.627.1060
c: 215.806.5930
CENTURY 21 DEPARTMENT STORE: DELIVERING VALUE TO LIVE BETTER
Century 21 Department Store, a NYC icon for more than 50 years, is legendary for its exceptional offering of designer brands at amazing prices. Century 21 remains a leader in high-end off-price fashion retail, offering men's, women's and children's apparel, footwear, outerwear, lingerie and accessories, along with beauty and home goods at select stores and online at C21Stores.com. The retailer is headquartered in Downtown Manhattan and recently opened their 11th store at City Point in Downtown Brooklyn. Locations in New York include Lincoln Square, Brooklyn, Queens and Long Island. There are three stores in New Jersey: Paramus, Morristown and Elizabeth. Century 21 Department Store opened its first store outside of the New York Metro area in Philadelphia, Pennsylvania followed by Sawgrass Mills in Sunrise, Florida; in 2018 they will open at American Dream in East Rutherford, New Jersey. For more information, follow Century 21 Department Store on facebook.com/century21stores and @Century21stores on Twitter and Instagram.
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SOURCE Century 21 Department Store
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