Century 21 Department Store Hits Fundraising Milestone For Tuesday's Children

C21 Raises $125,000 In Just Two Months To Support Families Of 9/11 Victims

Jun 25, 2013, 07:53 ET from Century 21 Department Store

NEW YORK, June 25, 2013 /PRNewswire/ -- Century 21 Department Store has partnered with the 9/11 nonprofit organization Tuesday's Children and successfully raised $125,000 in just two months, halfway to their fundraising goal. The initiative will run through the month of September and allows shoppers to exclusively download the song "Survivor Tree" by Men In My Head for just $1, with all proceeds benefitting the charity.

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The song, which was written and performed by Century 21 Co-Owner Eddie Gindi, hit #1 on the Billboard Singles Sales Chart this month and embodies the emotional journey of those affected by the 9/11 catastrophe. As a second generation, family-owned business, Century 21's downtown flagship location has been the area's fashion anchor for over 50 years. The store was at the center of the 9/11 disaster and its reopening marked a pivotal point in the rebirth of lower Manhattan.

"I am so elated from the success of the sales of "Survivor Tree" by MIMH, and for the "All In" support of Century 21 Department Stores, that has brought us to this point where together we have raised $125,000 for Tuesday's Children," said Eddie Gindi, Co-Owner of Century 21 Department Store. "We are on our way to reaching our goal and look forward to raising more money for this most deserving charitable organization."

Terry Sears, Executive Director of Tuesday's Children, said, "We are so thrilled by the remarkable success Century 21's 'Survivor Tree' campaign has had thus far. We are extremely grateful for their support of Tuesday's Children and our programs. We hope that the campaign continues to grow, and are eager to spread the word about this wonderful initiative Century 21 has taken on our behalf."

About Century 21 Department Store:  Century 21 Department Store, established in 1961, is legendary for its exceptional offering of pure designer merchandise in every category at 40-65% off retail every day. A leader in high-end fashion retail for over 50 years, Century 21 Department Store offers men's, women's and children's apparel, footwear, outerwear, lingerie and accessories along with cosmetics and home goods at select stores. The retailer is headquartered in Downtown Manhattan, with four other locations in New York including Lincoln Square, Brooklyn, Queens, Long Island and three additional locations in New Jersey including Paramus, Morristown and Elizabeth. As well as online at C21Stores.com.

About Tuesday's Children:  Tuesday's Children has made a long-term commitment to meet the needs of every individual directly impacted by the events of September 11, 2001. We provide support at each and every stage of life through innovative, needs-based programs and mental health support. Our international initiative Project Common Bond unites young people from around the globe to share their common experience of losing a loved one in a terrorist act to heal together and learn important leadership and peace-building skills. Tuesday's Children's strength is building community which has a profound and positive impact on collective healing. To learn more, visit www.tuesdayschildren.org.

About Men In My Head:  Men In My Head is known for their unique sound- a mix of alternative rock and funk, sprinkled with hints of blues and soul- as well as their passion for songwriting and performing.  Lead by front man and guitarist, Eddie Gindi, Men In My Head creates music that resonates with fans of all ages and leaves lasting impressions with meaningful lyrics about life's journey and dreams not yet realized. Their collaboration with Grammy nominated producer, Arty Skye and Skyelab Music Group led to the release of their debut album in August 2010. The band plans to release their second full-length album in the summer of 2013. Their single, "Survivor Tree" off the latest album has already sold over 100,000 copies and hit #1 on Billboard's Hot Singles chart.  To learn more, visit www.meninmyhead.com.  

SOURCE Century 21 Department Store