CeraVe Marks 20 Years of Therapeutic Skincare Developed with Dermatologists with Five New Innovations

For the past two decades, CeraVe has remained committed to increasing access to efficacious products by combining dermatological expertise with the brand's deep understanding of the skin barrier. As a result, the brand has continued to deliver products that both dermatologists and consumers can trust, like the new CeraVe Balancing Air Foam Cleanser. This innovation is the result of 10 years of rigorous research and development, underscoring the brand's ongoing commitment to research and efficacy.

"With a steadfast focus on skin barrier health and dermatology, we at CeraVe strive to be at the forefront of skincare science that the skin experts can trust and their patients can rely on," said Esther García, General Manager, CeraVe US. "Our new products are a testament to the legacy we've built over the past 20 years and the mission we remain committed to when it comes to offering effective, therapeutic skincare for all."

The full slate of 2025 launches include:

• Balancing Air Foam Cleanser
  This innovative daily cleanser is formulated with revolutionary Glycolysine Cleansing Technology. Offering eight hours of oil control and 24 hours of moisture retention, it's ideal for normal to combination skin. The unique frictionless foam gently removes 99% of dirt, sunscreen and makeup without disrupting the skin barrier.
• Blemish Barrier Patches
  These are the first and only hydrocolloid patches formulated with three essential ceramides and niacinamide to soothe skin, absorb excess oil in as little as three hours and visibly reduce all types of blemishes immediately upon application. The patches help protect the skin barrier and minimize the risk of post-blemish marks. Each set includes two sizes with tapered edges that are virtually invisible on all skin tones.
• Acne Clay-to-Foam Cleanser
  As the first 3-in-1 acne cleanser from CeraVe, this acne-fighting product can be used as a daily wash, overnight spot treatment or weekly clay mask. It features kaolin clay and salicylic acid to absorb oil, unclog pores and help reduce blemishes and post-acne marks while remaining gentle on the skin.
• Intensive Moisturizing Cream
  Formulated with 5% Hydro-Urea™ and shea butter, this cream is a fast-absorbing, silky-rich formula that delivers instant hydration to the skin's surface layers and helps lock in moisture for long-lasting relief. Clinically tested to provide up to 72 hours of hydration, it is ideal for very dry, itchy skin and offers clinically proven visible improvements in skin texture, comfort and radiance.
• Baby Eczema Relief Cream
  CeraVe's most therapeutic baby formulation to date, this eczema cream features 1% colloidal oatmeal and vitamin E to relieve irritation and itching in babies with dry, atopy-prone skin. It provides immediate and long-lasting hydration while helping to maintain babies' 30% thinner skin barrier³. Free from steroids, parabens, fragrances and dyes, it is suitable for babies 1 month and older and is accepted by the National Eczema Association.

"As a dermatologist, I've always trusted CeraVe for both myself and my patients because, for 20 years, they've ensured that dermatologists have a key role in their product development," said Dr. Kunal Malik, board-certified dermatologist. "Many common skin concerns stem from a compromised skin barrier, and CeraVe's formulas are specifically designed with barrier health in mind. I feel confident recommending their products to my patients because they support overall skin health, while remaining safe, gentle and effective for all skin types."

Availability: Balancing Air Foam Cleanser ($18.99/8oz), Acne Clay-to-Foam Cleanser ($17.99/4oz), Blemish Barrier Patches ($9.99), Intensive Moisturizing Cream ($16.99-$23.99) and Baby Eczema Relief Cream ($13.99/5oz) are all available now on Amazon and in the skincare aisle of retailers nationwide.

For more product information and skincare tips, visit CeraVe at www.cerave.com and on Facebook, Instagram and TikTok.

¹IQVIA, ProVoice Survey, rolling 12-month data as of January 2025
²IQVIA, ProVoice Survey: Latest 12 months rolling, ending Jul 2024
³Rahma A, Lane ME. Skin Barrier Function in Infants: Update and Outlook. Pharmaceutics. 2022 Feb 17;14(2):433. doi: 10.3390/pharmaceutics14020433.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media Contacts
Coyne PR – [email protected]
CeraVe – Niya Parikh – [email protected]

SOURCE CeraVe