Cercacor Launches Next-Generation Ember - World's First Non-Invasive Hemoglobin Tracker for Endurance Athletes - to Cycling Community at Interbike 2016

LAS VEGAS, Sept. 21, 2016 /PRNewswire/ -- Cercacor is introducing to the U.S. cycling community Ember^TM Sport – the world's first non-invasive hemoglobin tracker for endurance athletes – at Interbike 2016 in Las Vegas, September 21-23, at booth # 11255. Wireless, smaller than a smartphone and using light, Ember measures hemoglobin and pulse rate in as fast as 30 seconds without needles, a blood draw or need for a lab. This is much faster than Ember's original 90-second test time when it was first introduced.

Hemoglobin carries oxygen to muscles and can boost endurance. When hemoglobin levels are lower than normal, the heart and lungs must work harder to compensate – thus diminishing performance. By determining and tracking hemoglobin levels, athletes can begin to understand how this measurement may change due to training intensity, hydration, recovery times, diet and elevation.

How Ember Works:
Athletes download the Ember app to their smartphone or tablet, which then connects to the Ember device via Bluetooth. Athletes use the app to view, build a historic record, and segment and track their collective data. Using Ember's app, they can instantly share one measurement or entire data files with their coaches, fellow athletes or friends by email, SMS and social media. If the user enables location services, each measurement also includes location, elevation and weather conditions at the time it was taken.

"Ember has become an important tool in my training," stated Olympian and champion U.S. triathlete Jarrod Shoemaker, who has used Ember since the spring of 2015. "I think that all athletes would benefit from an easy device that allows them to monitor their hemoglobin. Knowing your numbers is an advantage."

Ember Helps Users:
Detect signs of potential overtraining:
After exhaustive workouts, athletes' first-of-day hemoglobin measurements are typically lower and heart rate is typically higher. When this happens, athletes and their coaches may wish to adjust the next workout accordingly to help avoid overtraining (and resulting setbacks).^1,2

Optimize elevation / altitude training:
Users may also see the impact higher elevation has on their hemoglobin. Ember may help athletes optimize their elevation training to measure how their hemoglobin increases, when it peaks, and how long it stays elevated after leaving altitude to help them time elevation training around their competitions.

Obtain pulse-rate measurements:
Ember's pulse rate measurements are based on the same Signal Extraction Technology® (SET®) it licenses from Masimo Corporation, which is used in hospitals worldwide.

"Ember gives athletes and coaches a new, easy-to-use tool to gain physiological insights and improve training," stated Joe Kiani, founder and CEO of both Cercacor and Masimo Corporation. "Competitive athletes, professional teams and their coaches can leverage Ember to help them compete at their top level."

Daily Range Graph Now Available:
Ember's new daily range graph (now available for free download from the app store) enables users to conveniently review first-of-day, pre-workout and post-workout heart rate and hemoglobin values to measure the changes and possible correlation to workouts.
www.cercacor.com

Key Facts about Ember Sport:

• Non-invasively measures hemoglobin, pulse rate and (coming in late '16) perfusion index.
• Price: $399
• Comes preloaded with 200 hemoglobin measurements. Additional hemoglobin measurements can be purchased in increments of 25, 50 and 100 for $1 per measurement from the App Store. Pulse rate can be tested unlimited times at no cost.

How to Purchase Ember:
Cercacor is selling Ember exclusively on its website, www.cercacor.com.  

About Cercacor:
Cercacor is an innovator of non-invasive, easy-to-use monitoring technologies. The company helps people access key health indicators – empowering them to better understand their bodies, enhance their fitness levels and reach their full potential. Cercacor is passionate about finding better ways to help endurance athletes and everyday people achieve the extraordinary. Its technologies are licensed by Masimo Corporation, a publicly traded, global leader in the development and distribution of non-invasive monitoring solutions in the healthcare professional market.

Videos, photos, technical papers, detailed descriptions of Ember, a full press kit and more can be found at http://press.cercacor.com/.

Media contact:
Jason Sherman: 312-577-7650, [email protected], SHERMAN communications and marketing.

References:

1. Zouhal, et al. (2007) Influence of Training Status on Plasma Volume Variations and Plasma lactate concentrations in response to supramaximal exercise.
   Biology of Sport, 24(4), 339-355.
2. Szygula et al. (1990) Erythrocytic system under the influence of physical exercise and training. Sports Med 10, 181-197.

SOURCE Cercacor

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