CESAR® Canine Cuisine Invites Consumers to Create the Next Entree

FRANKLIN, Tenn., March 18, 2011 /PRNewswire/ -- Dog lovers across the country now have the opportunity to take their affection for their furry friends one step further, to get creative and develop a delectable dish for their favorite canine loved ones.

The makers of CESAR® Canine Cuisine are committed to making every meal for our dogs a unique dining experience. And now, for the first time, dog lovers can help us create a meal their dogs will surely love. CESAR® Brand is tapping into the dog community to find out what the next CESAR SUNRISE® breakfast and CESAR® Original Pate flavors will be.  What better way to show how much you love your dog, than to help create the perfect entree for him or her?

"As the makers of CESAR® Canine Cuisine, we know dog lovers want to provide the very best for their canine companions," said Tierney Monaco, brand director for CESAR® Canine Cuisine.  "So, it seems only natural to ask pet owners what flavor combinations they think their dogs would absolutely love."  

Beginning March 17th, foodies and pet lovers alike can log on to www.cesar.com, and take over the CESAR® kitchen, mixing and matching to their heart's content, to create the perfect pet entree.  In the end, two flavors will be selected for a spot on actual store shelves!

To get things cooking, the makers of CESAR® Canine Cuisine have developed a simple virtual kitchen at www.cesar.com to create the next great entree. The site has an easy-to-use drag and drop feature to create a delectable CESAR® recipe that could be featured on store shelves across the country.

Participants are encouraged to share their creation with friends and family via Facebook, Twitter, e-mail, tumblr and more in order to secure the most votes for their favorite flavor.

Back at CESAR® Canine Cuisine headquarters, in the kitchen, pet care experts will sample trial recipes to determine the top four submissions.  And then it will be up to consumers to vote for the winning two dishes, which will be manufactured and distributed for sale on store shelves.

For all that your dog does for you, why not return the love by taking over our kitchen at www.cesar.com and creating the next CESAR® Canine Cuisine entree with his or her tastes in mind?

About CESAR® Canine Cuisine

CESAR® Canine Cuisine is an exceptional line of high quality cuisine and treats for small to medium sized dogs. We offer individually prepared entrees available in two textures, original pate and GOURMET FILETS® in sauce. From the filet mignon flavor to CESAR SUNRISE® breakfast entrees, CESAR® Canine Cuisine features a variety of irresistible flavors and caters to the taste of small to medium sized dogs.  Newer to the product line are CESAR® Treats award-winning Pet Food Product of the Year for 2010, CESAR® Treats, available in soft and chewy textures and a variety of flavors.    

About Mars Petcare US

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held, family-owned Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Brand Food for Dogs, CESAR® Canine Cuisine, WHISKAS® Brand Food for Cats, and THE GOODLIFE RECIPE® Brand. Headquartered in Franklin, Tenn., more than 2,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 16 manufacturing facilities located in communities across the U.S.

SOURCE CESAR Canine Cuisine