Cetera Financial Group Announces New Strategic Alliance with Carson Group

LOS ANGELES, Jan. 23, 2017 /PRNewswire/ -- Cetera Financial Group ("Cetera" or "the Company")*, a leading network of independent firms supporting the delivery of objective retail financial advice, today announced a strategic alliance with Carson Group, effective immediately.  Under this new alliance, Carson Group is transitioning its broker-dealer affiliation as well as components of its fee-based advisory business to Cetera Advisor Networks.

Carson Group, a leading independent firm in the retail financial advice space, encompasses wealth management firm Carson Wealth Management, advisor coaching organization Peak Advisor Alliance, and turnkey integrated partner Carson Institutional Alliance.  Collectively, Carson Group oversees nearly $8 billion in assets under advisement, which includes assets under management.  Cetera Advisor Networks is a Cetera member firm that focuses exclusively on supporting teams of like-minded independent financial advisors, typically referred to by Cetera as "regional director-led firms."

Robert Moore, Chief Executive Officer of Cetera Financial Group, said, "We're thrilled to welcome Carson Group to Cetera, and commence a new chapter of growth and innovation for both of our organizations.  Having had the honor of working with Ron for many years, I am very familiar not only with the success of Carson Group over the years, but also how its industry leadership has been driven by an unwavering commitment to always putting the client first.  Our two organizations have a shared passion for redefining what it means to deliver exceptional retail financial advice in a fast-changing marketplace, and for building a truly advice-centric client experience in all that we do.  We look forward to supporting Carson Group for many years to come."

Led by Founder and Chief Executive Officer Ron Carson, Carson Group (through Carson Wealth Management) has leveraged its deep financial planning and industry knowledge, as well as an extensive network of specialized services and time-tested investment strategies, to empower clients to achieve a higher purpose for their wealth and establish lasting legacies for their families since its founding in 1983. The firm provides a comprehensive suite of services including portfolio management, wealth planning, risk management, estate planning and tax planning to affluent families, business owners, executives and institutions, and is based in Omaha, Nebraska.

Ron Carson said, "There is a monumental shift underway right now in our profession. Changes in technology and regulation, as well as rising client expectations, fee compression and ongoing consolidation are reshaping the ways in which advisors serve their clients. By working with strong partners such as Cetera Financial Group who share our vision and culture, as well as our commitment to innovation, we are positioning Carson Group and our clients to capitalize on the opportunities inherent in these shifts, rather than seeing them as obstacles. We are excited to join the Cetera Financial Group platform, and for all that we can accomplish together going forward."

Daniel May, Chairman of the Regional Director Advisory Council of Cetera Advisor Networks, said, "We're excited to have one of the most prominent leaders in the independent financial advisory space join Cetera Advisor Networks.  The structure and business model of Carson Group make the organization an ideal fit, both with the focus Cetera Advisor Networks has on regional director-led firms, as well as the community and culture these firms actively cultivate.  From sharing best practices to collaborating on advisor coaching strategies that can help us all take our businesses to the next level, we believe there is a great deal that we all can learn from one another going forward.  We're proud to have Ron Carson and his team join our community of independent advisor groups.  We believe this new strategic alliance with Carson Group reflects a broader resurgence of confidence in Cetera that has been happening throughout the industry since the second half of last year."

The Regional Director Advisory Council of Cetera Advisor Networks is a select group comprised of the leaders of top regional firms who help to provide strategic guidance on advisor service and advisor growth support plans.  In addition to serving as the Council's Chairman, Mr. May is also President and CEO of AdvisorNet Financial, a firm affiliated with Cetera Advisor Networks supporting nearly 300 independent advisors with $8 billion in total client brokerage and advisory assets.

About Cetera Financial Group
Cetera Financial Group^® ("Cetera") is a leading network of independent firms empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions.  Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions. 

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations.  Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology.  For more information, visit www.ceterafinancialgroup.com.

* "Cetera Financial Group" refers to the network of retail independent broker-dealers encompassing, among others, Cetera Advisors, Cetera Advisor Networks, Cetera Investment Services (marketed as Cetera Financial Institutions), Cetera Financial Specialists, First Allied Securities, Girard Securities and Summit Brokerage Services.

About Carson Group
Carson Group serves financial advisors and investors through its businesses including Carson Wealth, Peak Advisor Alliance, and Carson Institutional Alliance. The conglomerate of companies, as a whole, prepares today's advisors and investors for tomorrow's challenges through guidance, execution and growth. Founded in 1983, Carson Wealth has grown to become one of the largest wealth management firms in the country offering portfolio management and wealth planning services to high net-worth clients. Established in 1993, Peak Advisor Alliance is one of the leading advisor coaching programs in the country empowering advisors to overcome key business challenges through personalized coaching, proven strategies, marketing services, and a passionate community of nearly 1,100 advisors. Carson Institutional Alliance empowers advisors to improve client service, efficiently run their practice, grow their business, and build a legacy through a turnkey integrated partnership. All three organizations are headquartered in Omaha, Nebraska, but serve a broad base of advisors and investors across the country.

Media Contacts:

Joseph Kuo
Haven Tower Group
424.652.6520 ext 101
[email protected]

Matthew Griffes
Haven Tower Group
424.652.6520 ext 103
[email protected]

SOURCE Cetera Financial Group

Related Links

http://www.ceterafinancialgroup.com