CFA-AgVend Partnership to Streamline Financing for Ag Retailers and Their Customers

KANSAS CITY, Mo., Feb. 5, 2025 /PRNewswire/ -- The Cooperative Finance Association, Inc. (CFA) and AgVend recently enhanced their longstanding partnership in order to deliver an innovative digital financing solution, now available within AgVend-built platforms. The seamless integration empowers ag retailers and their customers to centralize their loan management, simplify processes, and save time.

"Since 2020, we've partnered with AgVend to improve efficiency for ag retailers and growers. This strengthened partnership marks a significant step forward in supporting our retail partners,"  said Ross Johnson, CEO of CFA. "By integrating our flexible loan products into retailer's AgVend-built platforms, we're making it easier than ever for them to manage financing, serve their customers, and help growers succeed."

For ag retailers, the partnership transforms how they manage financing operations, bringing their teams and customers a more convenient way to do business, all in one place.

"CFA Financing available in our Ag Valley Portal has been a game-changer for us," said Jeff Krejdl, CEO of Ag Valley. "From our sales team to our back-office processes, it has streamlined everything. It's not just a tool—it's an impactful time-saver and a major improvement in how we manage financing with our customers. It allows growers to be more independent and our sales team to stay more informed."

Embedding CFA financing into retailers' AgVend-built platform puts growers in control. By viewing and managing loans in the same place as the rest of their business, farmers can get back to what matters faster than ever. 

"In order to deliver the best customer experience, we need to make it easy for our growers," said Tim Burress, CEO of River Valley Cooperative. "Having CFA financing built into our River Valley Portal cuts down admin time on our end while letting growers pay directly through the portal, putting more financial control in their hands—it's a win for everybody."

The CFA-AgVend partnership demonstrates how increased connectivity fuels customer loyalty and maximizes efficiencies for ag retailers, especially during busy seasons and challenging economic times.

"The integration of CFA financing into AgVend's platform showcases our commitment to building a more digitally connected supply chain," said Tracy Linbo, Chief Commercial Officer at AgVend. "Beyond simplifying processes, we aim to deliver greater value, empowering ag retailers to serve customers better and equipping growers with tools to drive success. Partnering with CFA expands our reach for ag retailers and enhances AgVend's Nexus Finance product, driving innovation and collaboration across ag retail."

CFA and AgVend are committed to supporting retailers and growers to achieve more with fewer resources. By continuing to enhance connectivity, the partnership ensures ag retailers are equipped to navigate challenges, find new opportunities, and shape a smarter, more efficient ag retail industry.

About Cooperative Finance Association (CFA)
Serving the Agricultural Industry since 1943, the CooperativeFinanceAssociation,Inc (CFA) is an agricultural finance cooperative based in Kansas City, Missouri. We offer a full range of financial products and services to agricultural cooperatives and their customers throughout the nation. Our membership-based services include operating and term loans, single-purpose inventory financing, point-of-sale production agriculture financing, and more.

About AgVend
AgVend is the leading provider of digital enablement solutions that transform the way agribusinesses operate and engage with their customers. AgVend's white-labeled system of action streamlines workflows from field to office, enabling frontline teams to offer more efficient and differentiated customer interactions. Since launching their first platform in 2020, AgVend's technology is used by more than 28% of the North American ag retail market. Through their growing network of retailers and integrations with third-party partners, AgVend is laying the foundation for a digitally connected agricultural supply chain.  

Media Contact:
Doug Richards, COO & CTO
[email protected] 

SOURCE Cooperative Finance Association