Dec 07, 2015, 08:40 ET
NEW YORK, Dec. 7, 2015 /PRNewswire/ -- Chai Lifeline, an international non-profit organization dedicated to meeting the non-medical needs of seriously ill children, their families and communities, introduced a new brand identity to reflect its renewed purpose and expanded level of service and care.
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The new brand identity features a bold circle of individuals hand-in-hand, clearly symbolizing the organization's core mission today — to enhance lives through programs and services that offer social and emotional support.
"We're excited about our new branding," said Rabbi Simcha Scholar, executive vice president of Chai Lifeline. "It reflects a cleaner, more holistic view of who we are today as an organization, offering a wider scope of care to those in need in the Jewish community worldwide."
The brand identity was launched at Chai Lifeline's annual gala on November 23, 2015 at the Marriott Marquis in New York City. The gala's theme "No limits!" is a celebration of what the organization has achieved and what the future holds, much like the new identity.
With thousands of professionals and volunteers worldwide, Chai Lifeline is a "lifeline" for the Jewish community during times of illness, tragedy and crisis. Its first program, launched in 1987, was Camp Simcha, a summer camp program for children with pediatric cancer. That program has grown into Camp Simcha/Camp Simcha Special, the only kosher camps designed to meet the medical and social needs of children with life-threatening or chronic illnesses. Today, Chai Lifeline is a safety net for the Jewish community, providing an expansive range of year-round services and resources that enable families to cope with emotional and social challenges of illness, crisis or tragedy.
"Chai Lifeline has been an important part of the Jewish community for nearly 30 years. We will continue to be here for our neighbors for as many years as they need us," Rabbi Scholar stated.
For more information, contact Melanie Kwestel, Director of Communications, at 212-699-6638 or 201-741-7811.
SOURCE Chai Lifeline
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