NASHVILLE, Jan. 25, 2019 /PRNewswire/ -- Chalkline Sports, the leading North American free-to-play (F2P) sports games provider, and Parx Casino have launched a F2P sports betting platform.
The new site is accessible to all players at https://sportsgames.parxcasino.com/.
Thinking well outside the box of standard sign-up offers and bonuses, Chalkline Sports delivers a new way to enhance recruitment, reactivation, and retention through deep Free-to-Play (F2P) player engagement. All Chalkline Sports games are mobile-first, and can be accessed easily via phone, desktop or app.
The initial set of Chalkline games will feature "The Big Game Challenge," in which players make picks against live odds and player props for Super Bowl LIII.
Additional Chalkline titles available at Parx Sports Games include:
* Pro Hockey Net 4
* Pro Hoops Daily Pick 5
* College Hoops games, and more.
Chalkline's turnkey F2P sports games platform features real-time tracking with BettorAnalytics, allowing Parx to better understand and optimize game play activity, unique player metrics, and player acquisition source.
Matthew Cullen, Senior Vice President of Interactive Gaming & Sports at Parx Casino said: "Chalkline's speed to market exceeded expectations. We hit the ground running and launched in less than a month. Our Free-to-Play Sports Games deliver a solid start for our ambitious plans for sports betting in 2019. We're confident that our F2P offerings will delight our customers who are excited to place wagers with Parx Casino."
Chalkline Sports CEO Daniel Kustelski said: "We're enthusiastically partnering with the top casino in the state of Pennsylvania, one with a broad regional reach and a customer base that appears ready for regulated sports betting. We're looking forward to progressively expanding the relationship with Parx as their sports book goes live, and adding additional customer acquisition and retention components into the mix. Great things lie ahead in 2019."
ABOUT PARX CASINO®
Parx Casino® is owned and operated by Greenwood Racing, Inc. and is the #1 revenue generating casino property in Pennsylvania. Parx Casino® is conveniently located 20 minutes north of center city Philadelphia, I-95 exit 37 or PA Turnpike exit 351 (westbound), exit 352 (eastbound) on Street Road in Bensalem Bucks County. Parx features over 200,000 square feet of gaming; 3,270 slot machines and 148 live table games; 40 poker tables; live racing & simulcast action; Parx Grill, an upscale signature restaurant; Foodies quick service dining; Chickie's & Pete's Crab House and Sports Bar; Jax sports bar; Circle Bar; Bambu Noodle House; The Lucky Cheese ~ gourmet grilled cheese eatery; XLounge, luxury casino lounge and complimentary parking for over 5,000 cars. In January 2018, Parx debuted a $50M expansion that included the 1,500 seat live entertainment venue, Xcite Center; Liberty Bell Gastropub, farm-to-fork inspired menu; Oliveto, New York City style pizza and Italian Classics; Parx Poker, new custom built private poker room. For more information on Parx Casino®, visit www.parxcasino.com.
About Chalkline Sports
The Chalkline Free-to-Play (F2P) Sports Game platform provides turnkey customer acquisition and engagement tools for operators and media. Chalkline F2P mobile-first live-odds competitions engage and educate sports bettors and fans of all experience levels, and the platform has quickly deployed over 1,000 F2P games from over 100 leagues in 40+ sports. Players can challenge friends in season-long games or enjoy snack-sized pop culture favorites like 2018's Royal Wedding Game.
All Chalkline games are backed by proprietary BettorAnalytics tools that programmatically identify opportunities to reduce acquisition and engagement costs. The team behind the award-winning platform has operated regulated sports books in the US and Africa. Chalkline is an approved gaming vendor in NJ and PA. www.chalklinesports.com
SOURCE Chalkline Sports