SYRACUSE, N.Y., Aug.16, 2016 /PRNewswire/ -- Delta Marketing Dynamics (DMD) announces the release of "Challenges & Opportunities in the Specialty Pharmacy Space", a whitepaper based on the analysis of executive-level interviews and secondary research conducted by DMD. This is the third whitepaper of a three-part series related to Specialty Pharmaceuticals by DMD. It is intended for use by both Specialty Pharmacy Providers (SPPs) and Specialty Pharmaceutical manufacturers (SPMs) to help each understand and ultimately optimize the patients journey for important, complicated, and often costly specialty medicines. The topics covered in this series will be focused on core opportunities and challenges facing specialty pharmaceutical stakeholders today and in the near future.
Specialty pharmaceuticals are a core part of the US healthcare solution. While initially focused on rare diseases and products with challenging handling requirements, the definition for specialty pharmaceuticals is broadening. Estimates suggest that future growth in specialty drug spending could quadruple by 2020, reaching about $400 billion or 9.1% of national health care spending.1
"Specialty pharmacy is a highly complex and dynamic marketplace," said James Sharples, Vice President at Delta Marketing Dynamics, a leading marketing research consultancy in the healthcare space. "It is crucial that stakeholders are prepared for challenges as well as taking advantage of opportunities if they want to survive and thrive."
For this reason, DMD has analyzed the challenges and opportunities in this space today, and over the next few years. DMD supplemented previous secondary research with interviews of key executives in both SPM and SPP organizations. Key topics on this whitepaper include:
- Which challenges are most threatening to stakeholder's success (increasing competition, effective communication, access to products, etc.)?
- What opportunities could drive stakeholder's success (driving adherence, providing pertinent data efficiently, specializing organizational focus, etc.)?
1. UnitedHealth Group. The Growth of Specialty Pharmacy. Issue Brief, April 2014
About Delta Marketing Dynamics (DMD)
Delta Marketing Dynamics is a market research consultancy with a long tradition of helping clients "Know More and Connect Better", especially in the pharmacy space. For over 40 years DMD has offered key insights and deeper understanding of distribution patterns for many large and expensive brands distributed through the specialty channel. With direct access to top specialty pharmacies in the US, DMD offers customized research and syndicated options to help you assess and compare specialty distribution and programs.
For more information or to access this whitepaper, please call James Sharples at 315-671-0811 or visit our website at http://deltamarketingdynamics.com/specialty/whitepaper2016-3/.
James A. Sharples
Delta Marketing Dynamics
Phone: (315) 671-0811
SOURCE Delta Marketing Dynamics