Challenges and Trends in the Asia Food and Beverage Market - the 2nd Food Technology & Innovation Asia Summit 2010

BEIJING, Feb. 25 /PRNewswire-Asia/ -- Food Technology & Innovation Asia Summit 2010, hosted by the Global Leaders Institute, will be held from Wednesday April 7 to Thursday April 8 at the Kempinski Hotel Beijing Lufthansa Center, China. As one of the most influential forums in the food industry, Food Technology & Innovation Asia Summit 2010 is dedicated to the prosperity of the Asia food and beverage market. This eminent gathering of branded food groups, industry officials, retailers, industry specialist, research & development institutes will come together to discuss topics such as "challenges and trends in the food industry during the financial and food safety crises," "market and consumer demand-driven sustainable food innovation," "functional and nutritional food -- choosing healthy raw materials, ingredients and additives," "food supply chain, and safety & quality management," and "sustainable packaging techniques and Innovation."

Since the global financial crisis, the food industry had been faced with unprecedented difficulties and challenges. Many multinational food companies saw their revenue decline in local areas, but saw increases in the Asia market. The Asia food market, especially the China food market, did not suffer a great loss, but saw sustained growth during the downturn, and more and more food industry giants, such as Unilever, Kraft Food, and PepsiCo, have made their strategic expansion in the emerging Asia market.

What has made global food companies invest heavily in Asia? How can they take advantages of opportunities during this period of economic recovery? What are the latest achievements by industry-leading companies in R&D, manufacturing, and supply chain management? These questions will be discussed at the Food Technology & Innovation Asia Summit 2010. More than 200 of the world's food industry leaders will be under one roof to provide solutions and case studies in the challenging areas of food R&D, manufacturing, and supply chain management.

Confirmed speakers include Christopher Hickey, the Country Director of the US Food and Drug Administration; Joaquin Pelaez, the Chief Support Officer of Yum! Brands China; Mitch Barns, Greater China President from Nielsen; Genevieve Berger, Global Chief R&D Officer from Unilever; Anton Harjanto, Director of Global Strategic Materials & Sustainability from Unilever Asia; Marcel-Alexandre Juillerat, Head of Research from Nestle; James Andrade, Vice President for Asia-Pacific R&D from Kraft Foods; Sam Zhou, Director of R&D from Mars Food; Hajime Nagai, Executive General Manager from Suntory Holdings; Andreas Kadi, Chief Science Officer from Red Bull; Gao Yanxiang, Vice President, Huiyuan Group; Charles Yang, Director of R&D of Tingyi Holdings; Yin haiping, General Manager of the Logistics Department of Bright Dairy & Food; Yun Zhanyou, Head of the Technical Center of Inner Mongolia from Yili Industrial Group; Jennifer Wan, professor at the Hong Kong Science and Technology Association; Luo Yunbo, Head of the College of Food Science & Nutritional Engineering of China Agriculture University.

This summit sets up an effective platform for all attendees to meet face to face with key leaders and players in food and beverage conglomerates, manufacturers, and world-renowned industry experts in food related industries to discuss the hot issues in Asia, industry trends, "best practice" in the areas of research and development, food safety and quality assurance, processing and manufacturing efficiency, packaging and logistics, and integrated modern solutions.

For more details, please log onto the event website at http://www.asiafoodsummit.com .

About the Global Leaders Institute

Global Leaders Institute is the producer and organizer of top-level business events. The organization focuses on the development and operation of strategic, market leading business conferences. Over 60 annual conferences spanning the energy, finance, transportation, life science, real estate, telecom, food and media industries are offered each year.

    For more information, please contact:

     Monica Sun
     Tel:   +86-10-5900-0971 x607
     Email: [email protected]

SOURCE Global Leaders Institute