Chameleon Communications International Joins The Healthcare Consultancy Group

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NEW YORK, Oct. 4, 2012 /PRNewswire/ -- Diversified Agency Services (DAS) announced today that it has acquired London based Chameleon Communications International. Chameleon, with additional offices in Manchester and New York will become a division of the Healthcare Consultancy Group (HCG), a leading network of agencies that provide medical communication services to the pharmaceutical, biotech and medical device industries.

The acquisition of Chameleon will allow HCG to extend the global scale of its service offering, with the addition of this leading world-class organization of highly skilled and talented professionals. The combination creates one of the world's largest providers of strategic marketing, medical and regulatory advisory services at a time when the healthcare industry is in increasing need of scientifically rigorous and highly specialized  communications support.

"We are very excited about having Chameleon Communications as one of our sister companies;  Angie Franklin and Gary Hobbs along with their senior management and employees of Chameleon have built a best in class organization that fits perfectly with the culture of excellence at HCG; the addition of  Chameleon allows us to service the expanding needs of our clients through a greater geographical presence and an unparalleled depth in scientific and strategic talent," said Denise Bottiglieri, PhD, CEO of the Healthcare Consultancy Group.

With the addition of Chameleon, HCG's global medical communication service offering includes regulatory consulting, disease awareness initiatives, scientific branding, prelaunch creative campaigns, scientific message platforms, mechanism of action/disease animations, digital strategy, key opinion leader engagement initiatives and publication planning. The organization has a market leading depth of experience in every therapeutic category and expertise that bridges both specialty and primary care audiences across a product's lifecycle.

About Chameleon Communications
Chameleon Communications (www.chameleon-uk.com) has established a reputation for providing the highest quality global scientific communication services on behalf of the pharmaceutical industry and healthcare community. As a result it has become one of the leading globally-operating medical communications agencies based in Europe; delivering both large-scale and niche educational and scientific programs with unparalleled client service and distinctive quality.

About Healthcare Consultancy Group
The Healthcare Consultancy Group (www.hcgrp.com) is a leading provider of services to the pharmaceutical industry, including strategic medical education and scientific services, thought leader engagement, disease and product communications and regulatory advisory and support services. HCG partners with over 50 pharmaceutical companies in support of hundreds of brands through its member agencies Health Science Communications (www.hsci.com), The Scienomics Group (www.tsgmeded.com), Pro Ed Communications (www.proedcom.com),  Hyphen Digital (www.hyphendigital.com),  BlueSpark Healthcare Communications (www.bluespark-ideas.com) and Scientific Strategy Partners (www.ssppubs.com). The Healthcare Consultancy Group is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.dasglobal.com), manages Omnicom's holdings in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications. DAS includes more than 190 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Diversified Agency Services